When looking at comparing your return on investment with different vendors, it's important to make sure you are comparing apples to apples. Insurance Lead Guide has a great ROI calculator which can be found here.
While there are many calculators out there that can help, your agency may measure ROI differently than others. If working with an online lead source, you'll want to make sure to consider your contact rate in addition to your close rate. When using a call service like ours, contact rate will always be 100%, so you may not factor in that in the equation. This is a benefit for many agents as often times contact rate WILL affect your close rate.
Additionally, with the advent of social media, and the outpouring of events many agents throw throughout the year, costs can add up quickly. When looking at these methods of marketing, it will be important to consider contacts from events or campaigns, and using a solid contact strategy to turn those visits into policies.
What are your ROI goals for 2017? Do you have measured goals you are trying to hit this year? We love to hear from agents so let us know what you're up to! If we can help, don't hesitate to reach out to us!