Over the years I've worked with hundreds of insurance agents that constantly struggle with marketing. It’s not a new problem, but is one I hear more often than ever before. Competition is fierce. Many times marketing, which could be a solution, is pushed to the side because it seems like a distraction.
I'm going to let you in on a little secret. A sales rep’s success depends entirely on their sales process. Well, you got me... it's not that much of a secret. However, optimizing and automating the sales process is how you turn your leads into more customers, reduce exhausting repetitive actions, and clean up that overbearing mental load of worrying about your leads.
The COVID-19 pandemic continues to expand, and the United States has now surpassed all other countries by number of cases. Few anticipated the pace at which the US economy would shut down and physical distancing would become so pervasive. Like all industries, insurance has been materially affected: since the onset of the pandemic, it has lost $760 billion globally in market capitalization, the third highest among all industries.
Throughout the 8 years I've been in the industry, one of the biggest issues I've witnessed facing agencies is defining what makes a call or lead valid, or "qualified". First, let’s start with a basic definition. Defining a lead as qualified basically means they are qualified to talk to a sales representative, whether that's an agent, producer. This is a prospect that has a high likelihood to buy and is ready for sales engagement. Simple enough, right?
With Valentine's Day right around the corner, we wanted to highlight 3 tips on what exactly it is that makes consumers LOVE your agency. Sure, your bundle deals are great value, and you may write whole families who stay with your carrier for generations, have more individual discounts than most other buyers, and contribute to charitable causes. But these reasons are only skin deep,
If you work in the insurance and financial services, it’s a good time to explore your reach in the industry. In 2020, the question for insurers is: How can we get in the best position to ride the successes of the new industry dynamics?
Has your sales floor replaced the hum of the phone for the hum of keyboard clicks? In a recent GSA Business Development blog, the U.K.-based author laments, "I often hear statements such as ‘We should never call on a Friday afternoon' or … ‘August is a bad time since people are away.' If I had a pound for every time I've heard those comments over the past 17 years, I probably wouldn't need to run my business. I could retire on these earnings."
When working with a lead, either an online lead or an inbound phone call, it's important to know these 7 key parts to increase your success in both quoting and closing new business. The leads your team fights over are the great ones. Great leads have the power to supercharge your team, and help get the energy back in their sales process. What is it, though, that makes a lead great? I believe there are seven keys to use for any lead that enters the funnel. A lot of what follows may seem basic, but we know that it is the basics that win in the long run.
J.D.Power recently came out with the 2019 U.S. Insurance Shopping Study, where they outlined the consumer insurance shopping trends of 2019. In it, they describe that with just 2-3% of new customers entering the personal lines auto insurance market each year, insurers have only one option when it comes to growing their business: taking market share from competitors.
While it's always helpful to provide tips to our own prospects and clients, I wanted to chat with one of our top clients who went from being a producer to being an agency that is now licensed and writes business in eight states across the country. Joe's agency has seen explosive growth with our service, and I knew he would be the right person to fill in the gaps for agency owners looking to refine their processes. Here's what he had to say...