Blog

The Seven Keys to Magnify Your Leads

Posted by Will Erdmann on Jun 25, 2019 11:28:34 AM

When working with a lead, either an online lead or an inbound phone call, it's important to know these 7 key parts to increase your success in both quoting and closing new business.  The leads your team fights over are the great ones.  Great leads have the power to supercharge your team, and help get the energy back in their sales process.  What is it, though, that makes a lead great?  I believe there are seven keys to use for any lead that enters the funnel.  A lot of what follows may seem basic, but we know that it is the basics that win in the long run.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance leads, insurance consultant, tips, inbound leads, telesales

2019 U.S. Insurance Shopping Study: Summary and Reactions

Posted by Will Erdmann on May 30, 2019 11:40:46 AM

J.D.Power recently came out with the 2019 U.S. Insurance Shopping Study, where they outlined the consumer insurance shopping trends of 2019.  In it, they describe that with just 2-3% of new customers entering the personal lines auto insurance market each year, insurers have only one option when it comes to growing their business: taking market share from competitors.

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance market, insurance consultant

From Producer to Multi-State Agency: A Success Story

Posted by Will Erdmann on May 15, 2019 6:38:35 AM

While it's always helpful to provide tips to our own prospects and clients, I wanted to chat with one of our top clients who went from being a producer to being an agency that is now licensed and writes business in eight states across the country.  Joe's agency has seen explosive growth with our service, and I knew he would be the right person to fill in the gaps for agency owners looking to refine their processes. Here's what he had to say...

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Topics: Insider, Increase close rate, ROI, follow up, insurance specialist, insurance consultant, marketing ideas for insurance brokers, tips, telesales

Avenge Digital Wishes You a Happy Passover And Easter!

Posted by Will Erdmann on Apr 19, 2019 10:02:00 AM

 

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Topics: Insider

Spring Cleaning: The Best Way to Avoid Claims Later

Posted by Will Erdmann on Apr 11, 2019 11:18:00 AM

Spring appears to have sprung across the country and I hope everyone is ready to have a wonderful Easter Weekend to spend it with family and friends!

This time of year brings a renewal to our environment and our local economy as spring events pop up all over.  However, the change in the season also brings many to-do's back into our life like, gardening/landscaping, cleaning up from winter (inside and outside!) as well as insurance.  It's always good to take care of your investment in your home, so spring cleaning is vital to avoid insurance claims later on.

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Topics: Insider, tips

6 Ways to Achieve Highly Effective Retention

Posted by Will Erdmann on Apr 3, 2019 2:17:00 PM

It’s easy to take for granted the things we value the most. This is especially true with relationships, including the relationships we have with our best insurance clients. I once read the saying "Your best clients are your competitions' best prospects".  And while, that seems pretty obvious, I would argue that the best clients are the ones who are given the attention they deserve, before they realize they need or want it.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, marketing ideas for insurance brokers, insurance marketing organization, tips, telesales

Remember: Leads are People, Too!

Posted by Will Erdmann on Mar 18, 2019 12:36:00 PM

Through the course of my career in lead generation, I have worked with many different sized companies helping them to scale their business. One of the key things I always look at is this: How does the sales force get leads, and what do they do with them?

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance consultant, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips, telesales, inbound marketing

Weather the Storm Season: 12 Preparation Tips

Posted by Will Erdmann on Mar 6, 2019 1:02:00 PM

Summer storms can be intense, whether it’s a passing thunderstorm, hailstorm, or worse, a tornado or hurricane. These storm season preparation tips can help your homeowners ride out bad weather:

1. Doors, windows and skylights. Gale-force winds create flying debris that can act like bullets, easily passing through windows and sometimes doors. If your clients live in hurricane-prone areas, suggest they consider impact-resistant glass or shutters. Some shutters have a track system that allows you to store them while not in use; then, when a storm approaches, they’re fairly easy to install. Don’t overlook garage doors, either. They may need extra bracing to withstand high winds.

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Topics: Insider, insurance consultant, tips

Spring into Action: Home Maintenance Checklist

Posted by Will Erdmann on Feb 20, 2019 11:14:00 AM

Spring is a time for rejuvenation. As the weather gets warmer and the days grow longer, there's a positive energy in the air. Many people decide it's the perfect time for reorganizing and refreshing their homes with a little spring cleaning, while others eagerly get to work in their yards or gardens.

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Topics: Insider, follow up, quality insurance leads, insurance marketing ideas, tips, referrals

It's Snowing!  Driving Tips to Keep You Safe

Posted by Will Erdmann on Feb 11, 2019 1:02:00 PM

If you're area is anything like ours, you're seeing higher than normal snow this year  Of course, not driving at all is the best advice for driving in bad winter weather, if you can avoid it. Not only snow, but ice is no stranger to winter drivers. It is better to prepare yourself than to be left stranded and wishing there had a been a blog that you could have read to tell you these things before it happens.

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Topics: Insider, tips

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