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All of us have watched as concerns about the novel coronavirus, also known as the COVID-19 virus, continue to spread around the globe.  There is a lot of talk about how to mitigate uncertainties and fears, while maintaining productivity as more of us are working remotely than ever before.

Topics: tips

Throughout the 8 years I've been in the industry, one of the biggest issues I've witnessed facing agencies is defining what makes a call or lead valid, or "qualified".  First, let’s start with a basic definition. Defining a lead as qualified basically means they are qualified to talk to a sales representative, whether that's an agent, producer. This is a prospect that has a high likelihood to buy and is ready for sales engagement. Simple enough, right?

Topics: Insider, Increase close rate, ROI, insurance marketing, insurance leads, insurance consultant, quality insurance leads, inbound leads, telesales, inbound marketing

With Valentine's Day right around the corner, we wanted to highlight 3 tips on what exactly it is that makes consumers LOVE your agency.  Sure, your bundle deals are great value, and you may write whole families who stay with your carrier for generations, have more individual discounts than most other buyers, and contribute to charitable causes.  But these reasons are only skin deep, 

Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance marketing ideas, tips, inbound marketing

If you work in the insurance and financial services, it’s a good time to explore your reach in the industry. In 2020, the question for insurers is: How can we get in the best position to ride the successes of the new industry dynamics?

Topics: Insider, insurance marketing, insurance marketing systems

Has your sales floor replaced the hum of the phone for the hum of keyboard clicks? In a recent GSA Business Development blog, the U.K.-based author laments, "I often hear statements such as ‘We should never call on a Friday afternoon' or … ‘August is a bad time since people are away.' If I had a pound for every time I've heard those comments over the past 17 years, I probably wouldn't need to run my business. I could retire on these earnings."

Topics: Insider, Increase close rate, ROI, follow up, insurance market, insurance marketing systems, tips, referrals, inbound leads

As we move into 2020, it's a great idea to make a resolution to check your insurance policies. First, take out your car, home and personal items policies.  Start with an inventory of what you have and check for two things on your Home Insurance:

Topics: insurance marketing ideas, tips, referrals

Thanksgiving Tips for You and Yours

Topics: tips

Using an inbound vendor for your marketing is not always going to generate the same results.  One of the biggest mistakes I see agencies make is how they follow up with their inbound calls and leads.  If you’ll apply the following foolproof secrets, not only will you close a lot more sales from your leads, but you’ll also do it in less time and your margins will be higher because you’ll be selling your product or service from a position of respected authority.

Topics: insurance leads, insurance marketing agencies, tips, inbound leads, telesales, inbound marketing

Fall is upon us, and Winter is on its way which means it's the perfect time for some building and property maintenance to help you ease your business or home into cooler weather, and whatever nature throws your way. Here are some tips to add to your maintenance list this Fall that may help improve safety of you and yours.. 

Topics: tips, fall