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Over the years I've worked with hundreds of insurance agents that constantly struggle with marketing. It’s not a new problem, but is one I hear more often than ever before. Competition is fierce. Many times marketing, which could be a solution, is pushed to the side because it seems like a distraction.

Topics: Insider, Increase close rate, insurance marketing, insurance marketing ideas

I'm going to let you in on a little secret.  A sales rep’s success depends entirely on their sales process.  Well, you got me... it's not that much of a secret.  However, optimizing and automating the sales process is how you turn your leads into more customers, reduce exhausting repetitive actions, and clean up that overbearing mental load of worrying about your leads.

Topics: Insider, ROI, follow up, inbound leads

The COVID-19 pandemic continues to expand, and the United States has now surpassed all other countries by number of cases. Few anticipated the pace at which the US economy would shut down and physical distancing would become so pervasive. Like all industries, insurance has been materially affected: since the onset of the pandemic, it has lost $760 billion globally in market capitalization, the third highest among all industries.

Topics: Insider, marketing

All of us have watched as concerns about the novel coronavirus, also known as the COVID-19 virus, continue to spread around the globe.  There is a lot of talk about how to mitigate uncertainties and fears, while maintaining productivity as more of us are working remotely than ever before.

Topics: tips

Throughout the 8 years I've been in the industry, one of the biggest issues I've witnessed facing agencies is defining what makes a call or lead valid, or "qualified".  First, let’s start with a basic definition. Defining a lead as qualified basically means they are qualified to talk to a sales representative, whether that's an agent, producer. This is a prospect that has a high likelihood to buy and is ready for sales engagement. Simple enough, right?

Topics: Insider, Increase close rate, ROI, insurance marketing, insurance leads, insurance consultant, quality insurance leads, inbound leads, telesales, inbound marketing

With Valentine's Day right around the corner, we wanted to highlight 3 tips on what exactly it is that makes consumers LOVE your agency.  Sure, your bundle deals are great value, and you may write whole families who stay with your carrier for generations, have more individual discounts than most other buyers, and contribute to charitable causes.  But these reasons are only skin deep, 

Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance marketing ideas, tips, inbound marketing

If you work in the insurance and financial services, it’s a good time to explore your reach in the industry. In 2020, the question for insurers is: How can we get in the best position to ride the successes of the new industry dynamics?

Topics: Insider, insurance marketing, insurance marketing systems

Has your sales floor replaced the hum of the phone for the hum of keyboard clicks? In a recent GSA Business Development blog, the U.K.-based author laments, "I often hear statements such as ‘We should never call on a Friday afternoon' or … ‘August is a bad time since people are away.' If I had a pound for every time I've heard those comments over the past 17 years, I probably wouldn't need to run my business. I could retire on these earnings."

Topics: Insider, Increase close rate, ROI, follow up, insurance market, insurance marketing systems, tips, referrals, inbound leads

As we move into 2020, it's a great idea to make a resolution to check your insurance policies. First, take out your car, home and personal items policies.  Start with an inventory of what you have and check for two things on your Home Insurance:

Topics: insurance marketing ideas, tips, referrals