J.D.Power recently came out with the 2019 U.S. Insurance Shopping Study, where they outlined the consumer insurance shopping trends of 2019. In it, they describe that with just 2-3% of new customers entering the personal lines auto insurance market each year, insurers have only one option when it comes to growing their business: taking market share from competitors.
While it's always helpful to provide tips to our own prospects and clients, I wanted to chat with one of our top clients who went from being a producer to being an agency that is now licensed and writes business in eight states across the country. Joe's agency has seen explosive growth with our service, and I knew he would be the right person to fill in the gaps for agency owners looking to refine their processes. Here's what he had to say...
We get asked all the time how to be more successful with inbound marketing. While the convenience of having someone call you takes the stress off cold calling, it brings with it it's own unique challenges. We hope these tips help to supercharge your sales team, and get more policies in the books! Here are our top 8 tips to elevate your inbound sales calls.
Topics: marketing, follow up, insurance agent, insurance leads, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing ideas, tips, inbound leads, telesales, inbound marketing
Spring time is in full force, and whether it's spring break or the upcoming summer vacation and road trips, here are some driving tips to share with your consumers:
Spring appears to have sprung across the country and I hope everyone is ready to have a wonderful Easter Weekend to spend it with family and friends!
This time of year brings a renewal to our environment and our local economy as spring events pop up all over. However, the change in the season also brings many to-do's back into our life like, gardening/landscaping, cleaning up from winter (inside and outside!) as well as insurance. It's always good to take care of your investment in your home, so spring cleaning is vital to avoid insurance claims later on.
It’s easy to take for granted the things we value the most. This is especially true with relationships, including the relationships we have with our best insurance clients. I once read the saying "Your best clients are your competitions' best prospects". And while, that seems pretty obvious, I would argue that the best clients are the ones who are given the attention they deserve, before they realize they need or want it.
Through the course of my career in lead generation, I have worked with many different sized companies helping them to scale their business. One of the key things I always look at is this: How does the sales force get leads, and what do they do with them?
Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance consultant, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips, telesales, inbound marketing
Summer storms can be intense, whether it’s a passing thunderstorm, hailstorm, or worse, a tornado or hurricane. These storm season preparation tips can help your homeowners ride out bad weather:
1. Doors, windows and skylights. Gale-force winds create flying debris that can act like bullets, easily passing through windows and sometimes doors. If your clients live in hurricane-prone areas, suggest they consider impact-resistant glass or shutters. Some shutters have a track system that allows you to store them while not in use; then, when a storm approaches, they’re fairly easy to install. Don’t overlook garage doors, either. They may need extra bracing to withstand high winds.
Spring is a time for rejuvenation. As the weather gets warmer and the days grow longer, there's a positive energy in the air. Many people decide it's the perfect time for reorganizing and refreshing their homes with a little spring cleaning, while others eagerly get to work in their yards or gardens.