Blog

9 Tips to Get the ROI You're Looking For With Leads

Posted by Will Erdmann on May 28, 2020 8:51:51 AM

I'm going to let you in on a little secret.  A sales rep’s success depends entirely on their sales process.  Well, you got me... it's not that much of a secret.  However, optimizing and automating the sales process is how you turn your leads into more customers, reduce exhausting repetitive actions, and clean up that overbearing mental load of worrying about your leads.

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Topics: Insider, ROI, follow up, inbound leads

What Makes a Lead Qualified?

Posted by Will Erdmann on Mar 11, 2020 9:33:21 AM

Throughout the 8 years I've been in the industry, one of the biggest issues I've witnessed facing agencies is defining what makes a call or lead valid, or "qualified".  First, let’s start with a basic definition. Defining a lead as qualified basically means they are qualified to talk to a sales representative, whether that's an agent, producer. This is a prospect that has a high likelihood to buy and is ready for sales engagement. Simple enough, right?

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance leads, insurance consultant, quality insurance leads, inbound leads, telesales, inbound marketing

Why do consumers love your agency?

Posted by Will Erdmann on Feb 7, 2020 11:20:56 AM

With Valentine's Day right around the corner, we wanted to highlight 3 tips on what exactly it is that makes consumers LOVE your agency.  Sure, your bundle deals are great value, and you may write whole families who stay with your carrier for generations, have more individual discounts than most other buyers, and contribute to charitable causes.  But these reasons are only skin deep, 

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance marketing ideas, tips, inbound marketing

Breathe New Life in Your Follow-Ups in 2020

Posted by Will Erdmann on Jan 10, 2020 11:38:04 AM

Has your sales floor replaced the hum of the phone for the hum of keyboard clicks? In a recent GSA Business Development blog, the U.K.-based author laments, "I often hear statements such as ‘We should never call on a Friday afternoon' or … ‘August is a bad time since people are away.' If I had a pound for every time I've heard those comments over the past 17 years, I probably wouldn't need to run my business. I could retire on these earnings."

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Topics: Insider, Increase close rate, ROI, follow up, insurance market, insurance marketing systems, tips, referrals, inbound leads

The Seven Keys to Magnify Your Leads

Posted by Will Erdmann on Jun 25, 2019 11:28:34 AM

When working with a lead, either an online lead or an inbound phone call, it's important to know these 7 key parts to increase your success in both quoting and closing new business.  The leads your team fights over are the great ones.  Great leads have the power to supercharge your team, and help get the energy back in their sales process.  What is it, though, that makes a lead great?  I believe there are seven keys to use for any lead that enters the funnel.  A lot of what follows may seem basic, but we know that it is the basics that win in the long run.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance leads, insurance consultant, tips, inbound leads, telesales

2019 U.S. Insurance Shopping Study: Summary and Reactions

Posted by Will Erdmann on May 30, 2019 11:40:46 AM

J.D.Power recently came out with the 2019 U.S. Insurance Shopping Study, where they outlined the consumer insurance shopping trends of 2019.  In it, they describe that with just 2-3% of new customers entering the personal lines auto insurance market each year, insurers have only one option when it comes to growing their business: taking market share from competitors.

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance market, insurance consultant

From Producer to Multi-State Agency: A Success Story

Posted by Will Erdmann on May 15, 2019 6:38:35 AM

While it's always helpful to provide tips to our own prospects and clients, I wanted to chat with one of our top clients who went from being a producer to being an agency that is now licensed and writes business in eight states across the country.  Joe's agency has seen explosive growth with our service, and I knew he would be the right person to fill in the gaps for agency owners looking to refine their processes. Here's what he had to say...

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Topics: Insider, Increase close rate, ROI, follow up, insurance specialist, insurance consultant, marketing ideas for insurance brokers, tips, telesales

6 Ways to Achieve Highly Effective Retention

Posted by Will Erdmann on Apr 3, 2019 2:17:00 PM

It’s easy to take for granted the things we value the most. This is especially true with relationships, including the relationships we have with our best insurance clients. I once read the saying "Your best clients are your competitions' best prospects".  And while, that seems pretty obvious, I would argue that the best clients are the ones who are given the attention they deserve, before they realize they need or want it.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, marketing ideas for insurance brokers, insurance marketing organization, tips, telesales

Remember: Leads are People, Too!

Posted by Will Erdmann on Mar 18, 2019 12:36:00 PM

Through the course of my career in lead generation, I have worked with many different sized companies helping them to scale their business. One of the key things I always look at is this: How does the sales force get leads, and what do they do with them?

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance consultant, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips, telesales, inbound marketing

Our Team's Top Lessons for Agents

Posted by Will Erdmann on Jan 31, 2019 12:39:08 PM

Recently, I was chatting with our team and wanted to hear some of the top things they have learned while working with agents, either at Avenge or in their years of experience.  Being on the front line for our clients, their insights have been invaluable in helping shape our company, but more importantly by helping our clients see success in their marketing.  Brittni Kooy and Mike Thomas are my go-to super heroes at Avenge Digital.  Here's what they had to say:

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Topics: Insider, Increase close rate, ROI, follow up, insurance specialist, insurance consultant, insurance marketing organization, insurance marketing ideas, tips, telesales

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