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Remember: Leads are People, Too!

Posted by Will Erdmann on Mar 18, 2019 12:36:00 PM

Through the course of my career in lead generation, I have worked with many different sized companies helping them to scale their business. One of the key things I always look at is this: How does the sales force get leads, and what do they do with them?

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance consultant, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips, telesales, inbound marketing

Spring into Action: Home Maintenance Checklist

Posted by Will Erdmann on Feb 20, 2019 11:14:00 AM

Spring is a time for rejuvenation. As the weather gets warmer and the days grow longer, there's a positive energy in the air. Many people decide it's the perfect time for reorganizing and refreshing their homes with a little spring cleaning, while others eagerly get to work in their yards or gardens.

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Topics: Insider, follow up, quality insurance leads, insurance marketing ideas, tips, referrals

Sending the kids off to school is the best part about fall...

Posted by Will Erdmann on Sep 5, 2018 9:04:47 AM

September is in the air, and as that breeze picks up and we bid our fond farewells to summer of 2018, we also say hello to new beginnings.  For everyone, it’s time to get back to business, and this includes agency owners.  I don't have any kids, however when I see those school buses pick up those eager little minds I get excited... why, you might ask?  Because that's my sign it's back-to-school season and that agency owners and  parents are kicking it into high gear as we approach the end of the year!  

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Topics: insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

Four of The Biggest Challenges with Inbound Marketing

Posted by Will Erdmann on Aug 24, 2018 8:01:25 AM
The insurance sales and marketing landscape has changed dramatically over the past 5-10 years. As people become increasingly reliant on the Internet to research the products and services that can address their needs, inbound sales has developed into a crucial aspect of any successful agency's success.  

In many ways, inbound sales calls/leads offer you with significant advantages compared with outbound sales leads generated by strategies such as “cold calling.” In particular, you are benefiting from the fact that these people made the effort to contact you.  As a result, it is likely that these individuals already have some degree of interest in the services or products you provide.

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Topics: Increase close rate, ROI, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

Close More Inbound Marketing in 5 Easy Steps

Posted by Will Erdmann on Aug 10, 2018 10:48:21 AM

Many times when we are working with clients, we hear that they are upset with their close rate.  Instantly they get flashbacks to a bad vendor, or money wasted, and it gets to the best of agents.  The good thing with inbound call programs, like ours, is that you have a TCPA compliant call recording which can be used for quality assurance and training in your agency.

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Topics: insurance leads, insurance market, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals

The In's and Out's of Insurance Leads

Posted by Will Erdmann on Jul 20, 2018 9:46:21 AM

Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services.  Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips

5 Reasons Why Every Insurance Agent Should Ditch Leads and Buy Calls

Posted by Will Erdmann on Apr 6, 2018 9:21:11 AM

I know... I know... even seeing the word "leads" makes many agents shutter.  In just over 6 years of being in the industry, I have heard countless horror stories from agents on a lead program gone bad.  I've heard lead companies buying each other out and then not having enough supply to support their staff.  I've heard of auto-denying credits for bad calls.  I've even heard of stories where companies have taken their clients money and then shut their doors, never to be heard from again. 

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing ideas, insurance marketing agencies, tips

Auto Insurance Marketing Tips

Posted by Britt Bertolucci Cao on Jun 19, 2017 8:08:16 AM

In pasts posts, I have written about how to market your insurance agency to new clients and inbound callers and some of the tools you should be using. But what if you want to market a specific section of your agency, say auto insurance? Below are a few ideas of how to specifically target audiences with marketing auto insurance.

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Topics: Increase close rate, ROI, insurance marketing, insurance agent, insurance leads, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

5 Reasons Why Insurance Agents are Moving From Leads to Inbound Calls

Posted by Britt Bertolucci Cao on Jun 12, 2017 10:30:27 AM

Gaining new business in an insurance agency is not an easy task these days. With so many to choose from, how do your customers know how to find you?  This has been a topic among insurance agents over the past few years, many have found the use of insurance leads to gain new customers. However, are those leads as effective as they hope? With the internet now being the way to find information customers are more apt to go looking for insurance agents online. And with these searches agents are finding they can gain more business through inbound calls vs leads.   We love to provide tips to agents, so today let’s look at a few ways insurance agents have moved to inbound calls and the advantages they have over insurance leads.

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

The beauty of consumer initiated inbound calls

Posted by Britt Bertolucci Cao on Apr 10, 2017 2:11:08 PM

As you probably know, we specialize in consumer initiated inbound calls, but what does that really mean for you?

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

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