Blog

From Producer to Multi-State Agency: A Success Story

Posted by Will Erdmann on May 15, 2019 6:38:35 AM

While it's always helpful to provide tips to our own prospects and clients, I wanted to chat with one of our top clients who went from being a producer to being an agency that is now licensed and writes business in eight states across the country.  Joe's agency has seen explosive growth with our service, and I knew he would be the right person to fill in the gaps for agency owners looking to refine their processes. Here's what he had to say...

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Topics: Insider, Increase close rate, ROI, follow up, insurance specialist, insurance consultant, marketing ideas for insurance brokers, tips, telesales

8 Phone Sales Techniques That Will Close Deals Faster

Posted by Will Erdmann on May 9, 2019 11:18:00 AM

We get asked all the time how to be more successful with inbound marketing.  While the convenience of having someone call you takes the stress off cold calling, it brings with it it's own unique challenges.  We hope these tips help to supercharge your sales team, and get more policies in the books!  Here are our top 8 tips to elevate your inbound sales calls.

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Topics: marketing, follow up, insurance agent, insurance leads, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing ideas, tips, inbound leads, telesales, inbound marketing

6 Ways to Achieve Highly Effective Retention

Posted by Will Erdmann on Apr 3, 2019 2:17:00 PM

It’s easy to take for granted the things we value the most. This is especially true with relationships, including the relationships we have with our best insurance clients. I once read the saying "Your best clients are your competitions' best prospects".  And while, that seems pretty obvious, I would argue that the best clients are the ones who are given the attention they deserve, before they realize they need or want it.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, marketing ideas for insurance brokers, insurance marketing organization, tips, telesales

Remember: Leads are People, Too!

Posted by Will Erdmann on Mar 18, 2019 12:36:00 PM

Through the course of my career in lead generation, I have worked with many different sized companies helping them to scale their business. One of the key things I always look at is this: How does the sales force get leads, and what do they do with them?

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance consultant, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips, telesales, inbound marketing

Spring into Action: Home Maintenance Checklist

Posted by Will Erdmann on Feb 20, 2019 11:14:00 AM

Spring is a time for rejuvenation. As the weather gets warmer and the days grow longer, there's a positive energy in the air. Many people decide it's the perfect time for reorganizing and refreshing their homes with a little spring cleaning, while others eagerly get to work in their yards or gardens.

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Topics: Insider, follow up, quality insurance leads, insurance marketing ideas, tips, referrals

Our Team's Top Lessons for Agents

Posted by Will Erdmann on Jan 31, 2019 12:39:08 PM

Recently, I was chatting with our team and wanted to hear some of the top things they have learned while working with agents, either at Avenge or in their years of experience.  Being on the front line for our clients, their insights have been invaluable in helping shape our company, but more importantly by helping our clients see success in their marketing.  Brittni Kooy and Mike Thomas are my go-to super heroes at Avenge Digital.  Here's what they had to say:

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Topics: Insider, Increase close rate, ROI, follow up, insurance specialist, insurance consultant, insurance marketing organization, insurance marketing ideas, tips, telesales

Inbound Sales Methodology & the Buyer's Journey

Posted by Will Erdmann on Jan 18, 2019 11:44:00 AM

Marketing materials are every where we look.  Due to this proliferation of marketing materials in every facet of our lives (tv, internet, radio, and print) the modern buyer is no longer dependent on salespeople for necessary purchasing decision information.  For agencies that use an inbound sales methodology, salespeople see first-hand the need to personalize the sales experience to the buyer's context. Often times, this results in sales teams recognizing they must transform their entire sales strategy so they're serving the buyer.

As a whole, the inbound methodology is a sales process that supports the prospect through their buyer's journey. As many of you already know, the buying process goes through three stages: Awareness, Consideration, and Decision. But did you realize in this process, that your inbound team members follow their own journey?  In their journey, there are four stages: Identify, Connect, Explore, and Advise. Inbound sales teams must check off each part of this journey to support qualified leads into becoming opportunities and eventually customers. Let's dig in to each to get some tips on how to do so....

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance specialist, insurance market, insurance consultant, marketing ideas for insurance brokers, inbound leads, telesales, inbound marketing

7 Tips on Holiday Travel Safety

Posted by Will Erdmann on Dec 21, 2018 9:32:43 AM

Now is about the time of year where millions of Americans are travelling to see loved ones over the holidays.  Whether a few miles away or a few hundred miles away, here are some tips to keep you safe while you travel this holiday season.

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Topics: Insider, follow up, insurance consultant, insurance marketing ideas, tips

Overcoming the Fear of Success: Are you Holding yourself Back?

Posted by Will Erdmann on Dec 8, 2018 10:36:00 AM

The fear of success phobia is very much like the fear of failure: both prevent the sufferer from dreaming and achieving their goals. It might seem weird to fear success; after all what can be more appealing in life than it? However, a little bit of digging in the phobic’s mind shows that fearing success is natural to them, simply because they are not looking for any change. They are so comfortable in their current situation that they want to continue to live the life despite hating it. Often, the individual might be afraid of success owing to the fear of inability to handle fame or wealth it brings.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance marketing group, insurance market, insurance consultant, insurance marketing ideas, tips

8 Tips to Close End of the Year Policies Fast

Posted by Will Erdmann on Nov 7, 2018 8:52:36 AM

It’s November and for many companies, the fourth quarter of business brings with it crunch time for achieving your sales goals. Maybe you didn't do so well at the beginning of the year and are trying to close the gap, or maybe you find yourself pushing to attain your revenue goal but uncertain what you can do to speed customer decision making.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, marketing ideas for insurance brokers, insurance marketing organization, tips

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