Blog

June is National Safety Month!

Posted by Will Erdmann on Jun 7, 2019 9:59:56 AM

Each year the safety community designates June as National Safety Month to raise awareness about important safety issues including slips, trips and falls, vehicular accidents, employee well-being and emergency preparedness.  These are leading causes of death and injury at home, work and on the roads.

Read More

Topics: insurance consultant, insurance marketing ideas, tips

8 Phone Sales Techniques That Will Close Deals Faster

Posted by Will Erdmann on May 9, 2019 11:18:00 AM

We get asked all the time how to be more successful with inbound marketing.  While the convenience of having someone call you takes the stress off cold calling, it brings with it it's own unique challenges.  We hope these tips help to supercharge your sales team, and get more policies in the books!  Here are our top 8 tips to elevate your inbound sales calls.

Read More

Topics: marketing, follow up, insurance agent, insurance leads, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing ideas, tips, inbound leads, telesales, inbound marketing

Spring into Action: Home Maintenance Checklist

Posted by Will Erdmann on Feb 20, 2019 11:14:00 AM

Spring is a time for rejuvenation. As the weather gets warmer and the days grow longer, there's a positive energy in the air. Many people decide it's the perfect time for reorganizing and refreshing their homes with a little spring cleaning, while others eagerly get to work in their yards or gardens.

Read More

Topics: Insider, follow up, quality insurance leads, insurance marketing ideas, tips, referrals

Our Team's Top Lessons for Agents

Posted by Will Erdmann on Jan 31, 2019 12:39:08 PM

Recently, I was chatting with our team and wanted to hear some of the top things they have learned while working with agents, either at Avenge or in their years of experience.  Being on the front line for our clients, their insights have been invaluable in helping shape our company, but more importantly by helping our clients see success in their marketing.  Brittni Kooy and Mike Thomas are my go-to super heroes at Avenge Digital.  Here's what they had to say:

Read More

Topics: Insider, Increase close rate, ROI, follow up, insurance specialist, insurance consultant, insurance marketing organization, insurance marketing ideas, tips, telesales

The State of Insurance Lead Generation in 2019

Posted by Will Erdmann on Jan 9, 2019 11:53:00 AM

As we move into 2019, many agency owners are coming back to the full swing of the office and evaluating their needs and resources for the coming year.  Your lead/call generation vendors are likely doing the same thing.  Here at Avenge Digital, we're always working on new products and services, and finding new ways to exceed our clients expectations.  

Read More

Topics: insurance marketing, insurance leads, insurance marketing group, insurance market, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

7 Tips on Holiday Travel Safety

Posted by Will Erdmann on Dec 21, 2018 9:32:43 AM

Now is about the time of year where millions of Americans are travelling to see loved ones over the holidays.  Whether a few miles away or a few hundred miles away, here are some tips to keep you safe while you travel this holiday season.

Read More

Topics: Insider, follow up, insurance consultant, insurance marketing ideas, tips

Overcoming the Fear of Success: Are you Holding yourself Back?

Posted by Will Erdmann on Dec 8, 2018 10:36:00 AM

The fear of success phobia is very much like the fear of failure: both prevent the sufferer from dreaming and achieving their goals. It might seem weird to fear success; after all what can be more appealing in life than it? However, a little bit of digging in the phobic’s mind shows that fearing success is natural to them, simply because they are not looking for any change. They are so comfortable in their current situation that they want to continue to live the life despite hating it. Often, the individual might be afraid of success owing to the fear of inability to handle fame or wealth it brings.

Read More

Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance marketing group, insurance market, insurance consultant, insurance marketing ideas, tips

Learn how to close 95% of your leads

Posted by Will Erdmann on Oct 25, 2018 9:56:00 AM

Lead generation is the lifeblood of all successful businesses. Without leads, you have no customers, and without customers, you have no revenue.

But how many of them convert to sales? One out of 10? One out of 100?  What if you could make that rate closer to 95%?  Sounds impossible, right?  The average conversion rate for closing leads depends on many factors, including your lead or call source.  That being said, there is a two-step process that will help you close more business, and it's perception isn't what you think!

Read More

Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals

Leaf It To Me: 7 Cool Tips for Fall

Posted by Will Erdmann on Sep 14, 2018 9:22:49 AM

Time to put away the beach toys and put on your coat because fall is upon us.  School is back in session, and the nights are getting longer. If you missed the opportunity to advertise for Back-to-School or the end-of-summer, fear not. We put together 7 great marketing tips to help jumpstart and power up your business through the coming season.

Read More

Topics: marketing, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance market, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, tips

Sending the kids off to school is the best part about fall...

Posted by Will Erdmann on Sep 5, 2018 9:04:47 AM

September is in the air, and as that breeze picks up and we bid our fond farewells to summer of 2018, we also say hello to new beginnings.  For everyone, it’s time to get back to business, and this includes agency owners.  I don't have any kids, however when I see those school buses pick up those eager little minds I get excited... why, you might ask?  Because that's my sign it's back-to-school season and that agency owners and  parents are kicking it into high gear as we approach the end of the year!  

Read More

Topics: insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

About Our Blog

Follow Us for Insights Related to Insurance and Marketing

There is so much more to marketing for insurance professionals since the advent of the internet.  Our aim is to share years of experience from our team of experts, and help provide insights and an open dialog with those interested in our community. 

Subscribing to our blog will provide you with:

  • Insights and trends in the insurance industry
  • Marketing and sales strategies
  • Best practices to increase close rate
  • Tips and tricks relating to insurance

Interested in Updates From Our Team?

Recent Posts