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6 Ways to Achieve Highly Effective Retention

Posted by Will Erdmann on Apr 3, 2019 2:17:00 PM

It’s easy to take for granted the things we value the most. This is especially true with relationships, including the relationships we have with our best insurance clients. I once read the saying "Your best clients are your competitions' best prospects".  And while, that seems pretty obvious, I would argue that the best clients are the ones who are given the attention they deserve, before they realize they need or want it.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, marketing ideas for insurance brokers, insurance marketing organization, tips, telesales

Remember: Leads are People, Too!

Posted by Will Erdmann on Mar 18, 2019 12:36:00 PM

Through the course of my career in lead generation, I have worked with many different sized companies helping them to scale their business. One of the key things I always look at is this: How does the sales force get leads, and what do they do with them?

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance consultant, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips, telesales, inbound marketing

Inbound Sales Methodology & the Buyer's Journey

Posted by Will Erdmann on Jan 18, 2019 11:44:00 AM

Marketing materials are every where we look.  Due to this proliferation of marketing materials in every facet of our lives (tv, internet, radio, and print) the modern buyer is no longer dependent on salespeople for necessary purchasing decision information.  For agencies that use an inbound sales methodology, salespeople see first-hand the need to personalize the sales experience to the buyer's context. Often times, this results in sales teams recognizing they must transform their entire sales strategy so they're serving the buyer.

As a whole, the inbound methodology is a sales process that supports the prospect through their buyer's journey. As many of you already know, the buying process goes through three stages: Awareness, Consideration, and Decision. But did you realize in this process, that your inbound team members follow their own journey?  In their journey, there are four stages: Identify, Connect, Explore, and Advise. Inbound sales teams must check off each part of this journey to support qualified leads into becoming opportunities and eventually customers. Let's dig in to each to get some tips on how to do so....

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance specialist, insurance market, insurance consultant, marketing ideas for insurance brokers, inbound leads, telesales, inbound marketing

The State of Insurance Lead Generation in 2019

Posted by Will Erdmann on Jan 9, 2019 11:53:00 AM

As we move into 2019, many agency owners are coming back to the full swing of the office and evaluating their needs and resources for the coming year.  Your lead/call generation vendors are likely doing the same thing.  Here at Avenge Digital, we're always working on new products and services, and finding new ways to exceed our clients expectations.  

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Topics: insurance marketing, insurance leads, insurance marketing group, insurance market, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

12 Career-Focused Goals for your New Year's Resolutions

Posted by Will Erdmann on Jan 2, 2019 12:48:52 PM

Don’t let this year’s resolutions be empty promises to yourself. One of the phrases passed around a lot is "New Year: New Me".  I hate that phrase simply because it ignores your past in an effort to create a 'new' version of yourself.  Resolutions aren't about re-inventing yourself, they're about reflecting on the past year, and making goals to achieve this year.

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Topics: Insider, insurance marketing, insurance consultant, marketing ideas for insurance brokers, tips

Create the Perfect Holiday Season with These Five Tips

Posted by Will Erdmann on Dec 12, 2018 11:42:00 AM

For those who love family gatherings, parties and events, this is a favorite time of year. Get started on your planning early so you have a safe and special holiday. Below we have put together some great planning tips that will help you make your holiday fun and safe.

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Topics: Insider, insurance marketing, insurance consultant, tips

Overcoming the Fear of Success: Are you Holding yourself Back?

Posted by Will Erdmann on Dec 8, 2018 10:36:00 AM

The fear of success phobia is very much like the fear of failure: both prevent the sufferer from dreaming and achieving their goals. It might seem weird to fear success; after all what can be more appealing in life than it? However, a little bit of digging in the phobic’s mind shows that fearing success is natural to them, simply because they are not looking for any change. They are so comfortable in their current situation that they want to continue to live the life despite hating it. Often, the individual might be afraid of success owing to the fear of inability to handle fame or wealth it brings.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance marketing group, insurance market, insurance consultant, insurance marketing ideas, tips

8 Tips to Close End of the Year Policies Fast

Posted by Will Erdmann on Nov 7, 2018 8:52:36 AM

It’s November and for many companies, the fourth quarter of business brings with it crunch time for achieving your sales goals. Maybe you didn't do so well at the beginning of the year and are trying to close the gap, or maybe you find yourself pushing to attain your revenue goal but uncertain what you can do to speed customer decision making.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, marketing ideas for insurance brokers, insurance marketing organization, tips

Learn how to close 95% of your leads

Posted by Will Erdmann on Oct 25, 2018 9:56:00 AM

Lead generation is the lifeblood of all successful businesses. Without leads, you have no customers, and without customers, you have no revenue.

But how many of them convert to sales? One out of 10? One out of 100?  What if you could make that rate closer to 95%?  Sounds impossible, right?  The average conversion rate for closing leads depends on many factors, including your lead or call source.  That being said, there is a two-step process that will help you close more business, and it's perception isn't what you think!

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals

Nine Tips For Selling Over the Phone

Posted by Will Erdmann on Sep 26, 2018 8:59:09 AM

Let’s face it, whether you’re a producer, agency owner, or support staff, at some point you’re going to be on the phone with a prospect… especially if you’re using an inbound call marketing program like ours.  But what happens when your team is quoting policies and closing on the phone rather than in person? Are they as successful?  Here are some of our tips to help your team be more confident on the phone:

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, tips

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