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12 Career-Focused Goals for your New Year's Resolutions

Posted by Will Erdmann on Jan 2, 2019 12:48:52 PM

Don’t let this year’s resolutions be empty promises to yourself. One of the phrases passed around a lot is "New Year: New Me".  I hate that phrase simply because it ignores your past in an effort to create a 'new' version of yourself.  Resolutions aren't about re-inventing yourself, they're about reflecting on the past year, and making goals to achieve this year.

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Topics: Insider, insurance marketing, insurance consultant, marketing ideas for insurance brokers, tips

Create the Perfect Holiday Season with These Five Tips

Posted by Will Erdmann on Dec 12, 2018 11:42:00 AM

For those who love family gatherings, parties and events, this is a favorite time of year. Get started on your planning early so you have a safe and special holiday. Below we have put together some great planning tips that will help you make your holiday fun and safe.

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Topics: Insider, insurance marketing, insurance consultant, tips

Overcoming the Fear of Success: Are you Holding yourself Back?

Posted by Will Erdmann on Dec 8, 2018 10:36:00 AM

The fear of success phobia is very much like the fear of failure: both prevent the sufferer from dreaming and achieving their goals. It might seem weird to fear success; after all what can be more appealing in life than it? However, a little bit of digging in the phobic’s mind shows that fearing success is natural to them, simply because they are not looking for any change. They are so comfortable in their current situation that they want to continue to live the life despite hating it. Often, the individual might be afraid of success owing to the fear of inability to handle fame or wealth it brings.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance marketing group, insurance market, insurance consultant, insurance marketing ideas, tips

8 Tips to Close End of the Year Policies Fast

Posted by Will Erdmann on Nov 7, 2018 8:52:36 AM

It’s November and for many companies, the fourth quarter of business brings with it crunch time for achieving your sales goals. Maybe you didn't do so well at the beginning of the year and are trying to close the gap, or maybe you find yourself pushing to attain your revenue goal but uncertain what you can do to speed customer decision making.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, marketing ideas for insurance brokers, insurance marketing organization, tips

Learn how to close 95% of your leads

Posted by Will Erdmann on Oct 25, 2018 9:56:00 AM

Lead generation is the lifeblood of all successful businesses. Without leads, you have no customers, and without customers, you have no revenue.

But how many of them convert to sales? One out of 10? One out of 100?  What if you could make that rate closer to 95%?  Sounds impossible, right?  The average conversion rate for closing leads depends on many factors, including your lead or call source.  That being said, there is a two-step process that will help you close more business, and it's perception isn't what you think!

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals

Nine Tips For Selling Over the Phone

Posted by Will Erdmann on Sep 26, 2018 8:59:09 AM

Let’s face it, whether you’re a producer, agency owner, or support staff, at some point you’re going to be on the phone with a prospect… especially if you’re using an inbound call marketing program like ours.  But what happens when your team is quoting policies and closing on the phone rather than in person? Are they as successful?  Here are some of our tips to help your team be more confident on the phone:

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, tips

Leaf It To Me: 7 Cool Tips for Fall

Posted by Will Erdmann on Sep 14, 2018 9:22:49 AM

Time to put away the beach toys and put on your coat because fall is upon us.  School is back in session, and the nights are getting longer. If you missed the opportunity to advertise for Back-to-School or the end-of-summer, fear not. We put together 7 great marketing tips to help jumpstart and power up your business through the coming season.

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Topics: marketing, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance market, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, tips

Four of The Biggest Challenges with Inbound Marketing

Posted by Will Erdmann on Aug 24, 2018 8:01:25 AM
The insurance sales and marketing landscape has changed dramatically over the past 5-10 years. As people become increasingly reliant on the Internet to research the products and services that can address their needs, inbound sales has developed into a crucial aspect of any successful agency's success.  

In many ways, inbound sales calls/leads offer you with significant advantages compared with outbound sales leads generated by strategies such as “cold calling.” In particular, you are benefiting from the fact that these people made the effort to contact you.  As a result, it is likely that these individuals already have some degree of interest in the services or products you provide.

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Topics: Increase close rate, ROI, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

The In's and Out's of Insurance Leads

Posted by Will Erdmann on Jul 20, 2018 9:46:21 AM

Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services.  Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips

Close More with Inbound Calls!

Posted by Will Erdmann on Jul 12, 2018 11:14:55 AM

Want to be successful in inbound sales?

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Topics: Increase close rate, insurance marketing, insurance leads, insurance market, insurance marketing systems, insurance marketing agencies, tips

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