Blog

6 Ways to Achieve Highly Effective Retention

Posted by Will Erdmann on Apr 3, 2019 2:17:00 PM

It’s easy to take for granted the things we value the most. This is especially true with relationships, including the relationships we have with our best insurance clients. I once read the saying "Your best clients are your competitions' best prospects".  And while, that seems pretty obvious, I would argue that the best clients are the ones who are given the attention they deserve, before they realize they need or want it.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, marketing ideas for insurance brokers, insurance marketing organization, tips, telesales

Our Team's Top Lessons for Agents

Posted by Will Erdmann on Jan 31, 2019 12:39:08 PM

Recently, I was chatting with our team and wanted to hear some of the top things they have learned while working with agents, either at Avenge or in their years of experience.  Being on the front line for our clients, their insights have been invaluable in helping shape our company, but more importantly by helping our clients see success in their marketing.  Brittni Kooy and Mike Thomas are my go-to super heroes at Avenge Digital.  Here's what they had to say:

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Topics: Insider, Increase close rate, ROI, follow up, insurance specialist, insurance consultant, insurance marketing organization, insurance marketing ideas, tips, telesales

The State of Insurance Lead Generation in 2019

Posted by Will Erdmann on Jan 9, 2019 11:53:00 AM

As we move into 2019, many agency owners are coming back to the full swing of the office and evaluating their needs and resources for the coming year.  Your lead/call generation vendors are likely doing the same thing.  Here at Avenge Digital, we're always working on new products and services, and finding new ways to exceed our clients expectations.  

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Topics: insurance marketing, insurance leads, insurance marketing group, insurance market, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

8 Tips to Close End of the Year Policies Fast

Posted by Will Erdmann on Nov 7, 2018 8:52:36 AM

It’s November and for many companies, the fourth quarter of business brings with it crunch time for achieving your sales goals. Maybe you didn't do so well at the beginning of the year and are trying to close the gap, or maybe you find yourself pushing to attain your revenue goal but uncertain what you can do to speed customer decision making.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, marketing ideas for insurance brokers, insurance marketing organization, tips

Learn how to close 95% of your leads

Posted by Will Erdmann on Oct 25, 2018 9:56:00 AM

Lead generation is the lifeblood of all successful businesses. Without leads, you have no customers, and without customers, you have no revenue.

But how many of them convert to sales? One out of 10? One out of 100?  What if you could make that rate closer to 95%?  Sounds impossible, right?  The average conversion rate for closing leads depends on many factors, including your lead or call source.  That being said, there is a two-step process that will help you close more business, and it's perception isn't what you think!

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals

Leaf It To Me: 7 Cool Tips for Fall

Posted by Will Erdmann on Sep 14, 2018 9:22:49 AM

Time to put away the beach toys and put on your coat because fall is upon us.  School is back in session, and the nights are getting longer. If you missed the opportunity to advertise for Back-to-School or the end-of-summer, fear not. We put together 7 great marketing tips to help jumpstart and power up your business through the coming season.

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Topics: marketing, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance market, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, tips

Sending the kids off to school is the best part about fall...

Posted by Will Erdmann on Sep 5, 2018 9:04:47 AM

September is in the air, and as that breeze picks up and we bid our fond farewells to summer of 2018, we also say hello to new beginnings.  For everyone, it’s time to get back to business, and this includes agency owners.  I don't have any kids, however when I see those school buses pick up those eager little minds I get excited... why, you might ask?  Because that's my sign it's back-to-school season and that agency owners and  parents are kicking it into high gear as we approach the end of the year!  

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Topics: insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

Four of The Biggest Challenges with Inbound Marketing

Posted by Will Erdmann on Aug 24, 2018 8:01:25 AM
The insurance sales and marketing landscape has changed dramatically over the past 5-10 years. As people become increasingly reliant on the Internet to research the products and services that can address their needs, inbound sales has developed into a crucial aspect of any successful agency's success.  

In many ways, inbound sales calls/leads offer you with significant advantages compared with outbound sales leads generated by strategies such as “cold calling.” In particular, you are benefiting from the fact that these people made the effort to contact you.  As a result, it is likely that these individuals already have some degree of interest in the services or products you provide.

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Topics: Increase close rate, ROI, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

Close More Inbound Marketing in 5 Easy Steps

Posted by Will Erdmann on Aug 10, 2018 10:48:21 AM

Many times when we are working with clients, we hear that they are upset with their close rate.  Instantly they get flashbacks to a bad vendor, or money wasted, and it gets to the best of agents.  The good thing with inbound call programs, like ours, is that you have a TCPA compliant call recording which can be used for quality assurance and training in your agency.

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Topics: insurance leads, insurance market, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals

Agency Owners Definitive Guide to Overcoming Objections

Posted by Will Erdmann on Jun 20, 2018 1:13:46 PM

We live in the age of instant gratification and consumers often don’t give you a chance to explain the value you think you can provide. They are too busy, and have too little faith in the hordes of producers and companies that reach out to them on a daily basis. Unfortunately, they have learned through experience that these knee-jerk objections are the best defense against people wasting their time. This forces agency owners and producers to be more assertive and persistent.  Even when you are using an inbound marketing solution like Avenge Digital, you will deal with objections.  That's just the part of any business but the vast majority of the time what happens is a knee-jerk reaction from busy people who don’t yet see the value in working with you. That's not a reflection of you!  Nearly all objections at the prospecting phase of the sales and quoting process fit into one of two categories either they don’t understand the value & are too busy to think about it, or they are not ready for a buying conversation. Also broken down very simply: "Time or Money"

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance marketing group, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

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