Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services. Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.
Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips
Summer is traditionally a difficult time to generate new sales. Kids are out of school, summer trips to your favorite destination, or even just potential clients on vacation, or playing catch-up from when they were on vacation.
Every time I speak with an insurance agency owner I ask, “What do you do to market your business?” The most frequently answer I get? “Referrals.” This is the story consistent from agency to agency, from California to Florida and everywhere in-between. So much so that our most recent blog post was about bringing the VIP treatment to referrals.
Many larger agencies have advanced advertising and marketing initiatives, but most of the mid-sized and smaller agencies are doing little to market their business. As a marketing professional, it’s hard for me to understand why a business would elect to forego marketing, it’s the fuel that drives your business. And as we've noted previously about thinking like a million-dollar business owner, your marketing is an investment into yourself, your staff, and your agency because after all, how can you be successful without marketing or advertising?
Topics: Increase close rate, marketing, insurance marketing group, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals
Recently, I sat down with Alex Elperin, our CEO and Co-Founder, and wanted to pick his brain about his vision for the company, and asked him what are some of the things that set our company apart, our process on bringing on new advertisers and the vetting process, and a road map over the next 6 months. Here’s what he had to say….
Gaining new business in an insurance agency is not an easy task these days. With so many to choose from, how do your customers know how to find you? This has been a topic among insurance agents over the past few years, many have found the use of insurance leads to gain new customers. However, are those leads as effective as they hope? With the internet now being the way to find information customers are more apt to go looking for insurance agents online. And with these searches agents are finding they can gain more business through inbound calls vs leads. We love to provide tips to agents, so today let’s look at a few ways insurance agents have moved to inbound calls and the advantages they have over insurance leads.
Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies
Inbound leads are becoming the way of the future for insurance. Gone are the days where you run after the client hassling them to call you back. Now companies like us and others are making it so the client comes to you. As I said this can be done through groups like Avenge Digital who direct callers to you or it can be done through a few useful tools.
We have talked a lot about the characteristics of quality insurance leads and when working insurance leads, your follow up strategy is going to be the difference between closing 1% up to anything over 30%. I know... 30% close rate seems impossible sometimes, but know that with some small tweaks, totally doable!
When doing a regular analysis of your marketing strategy, often times it's easy to over look the human capital in your office. The variable of how efficient your staff is can fluctuate depending on if they have the correct tools for success.
In this blog post, we'll analyze the different types of online marketing, and how best to tackle the hurdle of contact/follow up strategy