We have talked a lot about the characteristics of quality insurance leads and when working insurance leads, your follow up strategy is going to be the difference between closing 1% up to anything over 30%. I know... 30% close rate seems impossible sometimes, but know that with some small tweaks, totally doable!
When doing a regular analysis of your marketing strategy, often times it's easy to over look the human capital in your office. The variable of how efficient your staff is can fluctuate depending on if they have the correct tools for success.
In this blog post, we'll analyze the different types of online marketing, and how best to tackle the hurdle of contact/follow up strategy