When I began my career as an marketer, I was more than lucky to be mentored by a few of the best insurance marketers I have ever met. They knew their products, were quick with their sales pitch, but most of all, they were the VIPs in our office. These people were always looked upon with high regard by both their peers, their bosses, and their clients alike.
I know... I know... even seeing the word "leads" makes many agents shutter. In just over 6 years of being in the industry, I have heard countless horror stories from agents on a lead program gone bad. I've heard lead companies buying each other out and then not having enough supply to support their staff. I've heard of auto-denying credits for bad calls. I've even heard of stories where companies have taken their clients money and then shut their doors, never to be heard from again.
Topics: Insider, Increase close rate, ROI, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing ideas, insurance marketing agencies, tips
Every year I try my best to make it to as many trade shows as I can so I can get in front of agency owners and producers to learn about their customer acquisition techniques. Last fall I was speaking with a rather well known agent who was discussing his customer acquisition costs. This is a guy who is very in-tune with digital marketing, and just marketing in general as he had worked for company doing SEO marketing before becoming an agent, and someone who is very numbers-oriented when it comes to his processes.
Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance specialist, insurance marketing group, insurance broker, insurance consultant, insurance marketing systems, insurance marketing ideas, tips
As a team who has been in the industry for over a decade, we love when January rolls around. Why? Because the start of the new year brings a new mindset to many agents on how to approach the growth of their agency this year. Realizing the successes and failures from the year before can help anyone set up this new year with a different approach to their business.
Topics: Insider, Increase close rate, insurance marketing, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips
With a fresh start to the new year, we wanted to take this opportunity to evolve our blog into a more interactive platform for our agents. While there are many places in the industry to get information and news, we want to share more insight of what's happening in our office, the exciting projects we are working on, and open a dialog with the community.
With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.
Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies
As someone who has seen the 'tech boom' here in Seattle first hand, I have seen the growth of what's been coined "born digital" companies. Among the new generation of weapons insurers intend to use to compete with these "born-digital” companies are chat windows, faster policy statements, intuitive agent portals, e-signatures, and robotic technologies. It's no wonder many agents struggle to keep up.
Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance marketing group, insurance market, insurance broker, insurance consultant, insurance marketing ideas, insurance marketing agencies
In my last post, I wrote about how implementing the use of a claims app can also increase renewals due to customers liking the ease and dependability of you and your agency. While on the topic of renewals, let’s talk more about how to increase them, why some customers don’t renew and how to maintain and increase current customer renewal.
I post a lot about how the insurance industry is changing due to technology. A major change, that could especially impact future, specific, inbound calling auto insurance customers due to technology, is the autonomous or self-driving car, which most experts think will be dominating the roads by 2030.
As an insurance agent how do you know if you are providing your existing and new inbound calling customers the best service you can? Simple, ask. How am I doing, is an easy question to ask, but not always an easy question to get answered. A way to solve this problem is through a survey.