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Being a 'Local' Agent is No Longer Competitive

Posted by Will Erdmann on Jan 12, 2018 3:07:00 PM

One of the biggest issues facing many long time agents is the mentality that being a local agent is their competitive advantage.  We hear this most often from captive agents as that has been the rule of thumb for a long time. Is location the reason clients choose your agency over the competition?

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Topics: insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing ideas, insurance marketing agencies, millenials, tips

10 Quick tips for end of the year planning

Posted by Will Erdmann on Dec 19, 2017 1:54:43 PM

With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

Insurers battle to keep up with 'born digital' companies

Posted by Will Erdmann on Nov 28, 2017 1:52:49 PM

As someone who has seen the 'tech boom' here in Seattle first hand, I have seen the growth of what's been coined "born digital" companies.  Among the new generation of weapons insurers intend to use to compete with these "born-digital” companies are chat windows, faster policy statements, intuitive agent portals, e-signatures, and robotic technologies. It's no wonder many agents struggle to keep up.

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance marketing group, insurance market, insurance broker, insurance consultant, insurance marketing ideas, insurance marketing agencies

How to increase insurance renewals

Posted by Britt Bertolucci Cao on Aug 2, 2017 11:32:26 AM

In my last post, I wrote about how implementing the use of a claims app can also increase renewals due to customers liking the ease and dependability of you and your agency. While on the topic of renewals, let’s talk more about how to increase them, why some customers don’t renew and how to maintain and increase current customer renewal.  

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Topics: Increase close rate, insurance marketing, insurance agent, insurance marketing ideas

How Will Self-Driving Cars Affect the Insurance Industry

Posted by Britt Bertolucci Cao on Jul 19, 2017 1:27:11 PM

I post a lot about how the insurance industry is changing due to technology. A major change, that could especially impact future, specific, inbound calling auto insurance customers due to technology, is the autonomous or self-driving car, which most experts think will be dominating the roads by 2030.

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Topics: insurance marketing, insurance agent, insurance leads, insurance market, insurance broker, insurance marketing ideas

How Usage Based Insurance is Changing the Auto Insurance Industry

Posted by Britt Bertolucci Cao on Jul 13, 2017 4:06:47 PM

My last post was about 2017 trends we’ve seen in the insurance market. Another trend that has been popping up and will drastically effect auto insurance rates and how they are managed and sold, is UBI, or usage based insurance. According to insurancebusinnessmag.com UBI is expected to increase globally, from 12 million to 142 million customers, in the next seven years.

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Topics: Increase close rate, ROI, insurance agent, insurance market, insurance broker, insurance marketing ideas

Why Sending an Insurance Survey is Good for Business.

Posted by Britt Bertolucci Cao on Jul 7, 2017 11:43:51 AM

As an insurance agent how do you know if you are providing your existing and new inbound calling customers the best service you can? Simple, ask. How am I doing, is an easy question to ask, but not always an easy question to get answered. A way to solve this problem is through a survey.

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Topics: Increase close rate, ROI, insurance marketing, follow up, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing ideas, insurance marketing agencies

How to make auto insurance quotes stand out

Posted by Britt Bertolucci Cao on Jun 29, 2017 11:59:47 AM

Recently, I posted why giving free auto insurance quotes is a great way to grow business. Today I want to take that idea a step further and talk a little bit about how to make those quotes stand out among the rest.

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Topics: Increase close rate, ROI, insurance market, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas

Auto Insurance Marketing Tips

Posted by Britt Bertolucci Cao on Jun 19, 2017 11:08:16 AM

In pasts posts, I have written about how to market your insurance agency to new clients and inbound callers. But what if you want to market a specific section of your agency, say auto insurance? Below are a few ideas of how to specifically target audiences with marketing auto insurance.

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Topics: Increase close rate, ROI, insurance marketing, insurance agent, insurance leads, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

5 Reasons Why Insurance Agents are Moving From Leads to Inbound Calls

Posted by Britt Bertolucci Cao on Jun 12, 2017 1:30:27 PM

Gaining new business in an insurance agency is not an easy task these days. With so many to choose from, how do your customers know how to find you?This has been a topic amongst insurance agents over the past few years, many have found the use of insurance leads to gain new customers. However, are those leads as effective as they hope? With the internet now being the way to find information customers are more apt to go looking for insurance agents online. And with these searches agents are finding they can gain more business through inbound calls vs leads. Let’s look at a few ways insurance agents have moved to inbound calls and the advantages they have over insurance leads.

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

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