It’s easy to take for granted the things we value the most. This is especially true with relationships, including the relationships we have with our best insurance clients. I once read the saying "Your best clients are your competitions' best prospects". And while, that seems pretty obvious, I would argue that the best clients are the ones who are given the attention they deserve, before they realize they need or want it.
Through the course of my career in lead generation, I have worked with many different sized companies helping them to scale their business. One of the key things I always look at is this: How does the sales force get leads, and what do they do with them?
Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance specialist, insurance consultant, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips, telesales, inbound marketing
Summer storms can be intense, whether it’s a passing thunderstorm, hailstorm, or worse, a tornado or hurricane. These storm season preparation tips can help your homeowners ride out bad weather:
1. Doors, windows and skylights. Gale-force winds create flying debris that can act like bullets, easily passing through windows and sometimes doors. If your clients live in hurricane-prone areas, suggest they consider impact-resistant glass or shutters. Some shutters have a track system that allows you to store them while not in use; then, when a storm approaches, they’re fairly easy to install. Don’t overlook garage doors, either. They may need extra bracing to withstand high winds.
Spring is a time for rejuvenation. As the weather gets warmer and the days grow longer, there's a positive energy in the air. Many people decide it's the perfect time for reorganizing and refreshing their homes with a little spring cleaning, while others eagerly get to work in their yards or gardens.
If you're area is anything like ours, you're seeing higher than normal snow this year Of course, not driving at all is the best advice for driving in bad winter weather, if you can avoid it. Not only snow, but ice is no stranger to winter drivers. It is better to prepare yourself than to be left stranded and wishing there had a been a blog that you could have read to tell you these things before it happens.
Recently, I was chatting with our team and wanted to hear some of the top things they have learned while working with agents, either at Avenge or in their years of experience. Being on the front line for our clients, their insights have been invaluable in helping shape our company, but more importantly by helping our clients see success in their marketing. Brittni Kooy and Mike Thomas are my go-to super heroes at Avenge Digital. Here's what they had to say:
Marketing materials are every where we look. Due to this proliferation of marketing materials in every facet of our lives (tv, internet, radio, and print) the modern buyer is no longer dependent on salespeople for necessary purchasing decision information. For agencies that use an inbound sales methodology, salespeople see first-hand the need to personalize the sales experience to the buyer's context. Often times, this results in sales teams recognizing they must transform their entire sales strategy so they're serving the buyer.
As a whole, the inbound methodology is a sales process that supports the prospect through their buyer's journey. As many of you already know, the buying process goes through three stages: Awareness, Consideration, and Decision. But did you realize in this process, that your inbound team members follow their own journey? In their journey, there are four stages: Identify, Connect, Explore, and Advise. Inbound sales teams must check off each part of this journey to support qualified leads into becoming opportunities and eventually customers. Let's dig in to each to get some tips on how to do so....
Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance specialist, insurance market, insurance consultant, marketing ideas for insurance brokers, inbound leads, telesales, inbound marketing
As we move into 2019, many agency owners are coming back to the full swing of the office and evaluating their needs and resources for the coming year. Your lead/call generation vendors are likely doing the same thing. Here at Avenge Digital, we're always working on new products and services, and finding new ways to exceed our clients expectations.
Topics: insurance marketing, insurance leads, insurance marketing group, insurance market, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips
Don’t let this year’s resolutions be empty promises to yourself. One of the phrases passed around a lot is "New Year: New Me". I hate that phrase simply because it ignores your past in an effort to create a 'new' version of yourself. Resolutions aren't about re-inventing yourself, they're about reflecting on the past year, and making goals to achieve this year.
Now is about the time of year where millions of Americans are travelling to see loved ones over the holidays. Whether a few miles away or a few hundred miles away, here are some tips to keep you safe while you travel this holiday season.