Many times when we are working with clients, we hear that they are upset with their close rate. Instantly they get flashbacks to a bad vendor, or money wasted, and it gets to the best of agents. The good thing with inbound call programs, like ours, is that you have a TCPA compliant call recording which can be used for quality assurance and training in your agency.
Topics: insurance leads, insurance market, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals
Many agents know that the time comes when your business growth can no longer rely on referrals alone. There is a reason why many companies exist to help agents and independent business owners succeed. Everywhere you look there are lead companies, call companies, SEO specialists, website builders, direct mail opportunities. It can be overwhelming!
Topics: Insider, Increase close rate, ROI, insurance specialist, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, tips, referrals
Every time I speak with an insurance agency owner I ask, “What do you do to market your business?” The most frequently answer I get? “Referrals.” This is the story consistent from agency to agency, from California to Florida and everywhere in-between. So much so that our most recent blog post was about bringing the VIP treatment to referrals.
Many larger agencies have advanced advertising and marketing initiatives, but most of the mid-sized and smaller agencies are doing little to market their business. As a marketing professional, it’s hard for me to understand why a business would elect to forego marketing, it’s the fuel that drives your business. And as we've noted previously about thinking like a million-dollar business owner, your marketing is an investment into yourself, your staff, and your agency because after all, how can you be successful without marketing or advertising?
Topics: Increase close rate, marketing, insurance marketing group, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals
When I began my career as an marketer, I was more than lucky to be mentored by a few of the best insurance marketers I have ever met. They knew their products, were quick with their sales pitch, but most of all, they were the VIPs in our office. These people were always looked upon with high regard by both their peers, their bosses, and their clients alike.