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The In's and Out's of Insurance Leads

Posted by Will Erdmann on Jul 20, 2018 12:46:21 PM

Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services.  Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips

Customer Service & Your Agency – 15 Easy Tips to Try!

Posted by Will Erdmann on Jul 6, 2018 4:07:59 PM

We strive to provide agents with tips on how to help bring their agency to the next level.  A lot of agents think sales and customer service are two separate aspects of running an insurance agency. However, I think great customer service IS a sales strategy.

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Topics: Increase close rate, ROI, follow up, insurance agent, insurance specialist, insurance market, insurance consultant, insurance marketing ideas, tips

Agency Owners Definitive Guide to Overcoming Objections

Posted by Will Erdmann on Jun 20, 2018 4:13:46 PM

We live in the age of instant gratification and consumers often don’t give you a chance to explain the value you think you can provide. They are too busy, and have too little faith in the hordes of producers and companies that reach out to them on a daily basis. Unfortunately, they have learned through experience that these knee-jerk objections are the best defense against people wasting their time. This forces agency owners and producers to be more assertive and persistent.  Even when you are using an inbound marketing solution like Avenge Digital, you will deal with objections.  That's just the part of any business but the vast majority of the time what happens is a knee-jerk reaction from busy people who don’t yet see the value in working with you. That's not a reflection of you!  Nearly all objections at the prospecting phase of the sales and quoting process fit into one of two categories either they don’t understand the value & are too busy to think about it, or they are not ready for a buying conversation. Also broken down very simply: "Time or Money"

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance marketing group, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

Help Your Producers Close the Sale: Tips for Success

Posted by Will Erdmann on Jun 12, 2018 10:46:04 AM

Agency owners often play an important role in helping their producers close sales with clients who have very specific insurance needs. This is a big part of the value many agents provide. Here are a few tips for honing your producers skills in this area.

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Topics: Increase close rate, ROI, insurance agent, insurance specialist, insurance consultant, tips

5 Online Lead Generation Strategies For Insurance Agencies

Posted by Will Erdmann on Jun 6, 2018 2:40:00 PM

It can be tough out there for insurance agencies. Changes in Obamacare is shaping the way employers provide health insurance for their employees.  Rate increases on the Property & Casualty front are always present and a constant objection many agents must overcome. In fact, the new legislation is trying to curtail the role of insurance agencies in the insurance procurement process. Persistent slow economic growth has reduced business investment, which adds additional steps and approvals to the insurance buying process.

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

7 Summer Ice Breakers for Your Sales Pitch

Posted by Will Erdmann on May 25, 2018 12:06:57 PM

With Memorial Day weekend upon us, summer is almost here! It’s time to pull out your patio furniture, dust off the grill, and get it ready for the upcoming season. When selling insurance in the summer, many people are more eager to talk about their summer plans and incorporating that into your sales pitch is a great relationship-building exercise to engage with your potential clients!

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Topics: insurance marketing, insurance agent, marketing ideas for insurance brokers, insurance marketing ideas, tips

Are You Holding Yourself Back Through Rookie Mistakes with Your Marketing and Customer Acquisition?

Posted by Will Erdmann on Mar 28, 2018 1:38:34 PM

Every year I try my best to make it to as many trade shows as I can so I can get in front of agency owners and producers to learn about their customer acquisition techniques.  Last fall I was speaking with a rather well known agent who was discussing his customer acquisition costs. This is a guy who is very in-tune with digital marketing, and just marketing in general as he had worked for company doing SEO marketing  before becoming an agent, and someone who is very numbers-oriented when it comes to his processes.

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance specialist, insurance marketing group, insurance broker, insurance consultant, insurance marketing systems, insurance marketing ideas, tips

Top 10 Tips on How to Sell Value Over Price

Posted by Will Erdmann on Mar 9, 2018 1:10:45 PM

In today's marketplace, anybody can sell on price.  It's easy to fall into the trap of thinking that the only thing that matters to consumers is price.

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Topics: Insider, Increase close rate, ROI, insurance agent, insurance consultant

15 Insurance Sales Tips for New or Inexperienced Agents

Posted by Will Erdmann on Feb 23, 2018 11:30:59 AM

Selling insurance is different from selling everything else.  Insurance is one of the most expensive things people buy and they can’t see it, touch it, or hold it.  You’re selling ideas. You’re selling trust. You’re selling promises. But most importantly....

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Topics: insurance agent, insurance specialist, insurance consultant, insurance marketing systems, insurance marketing organization, insurance marketing ideas, millenials, tips

ACHOO.... It's Flu Season!

Posted by Will Erdmann on Feb 16, 2018 2:04:00 PM

 The timing of flu season is unpredictable and varies by year, but it’s been known to start as early as October, with a peak in February, and could last into May.  

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Topics: follow up, insurance agent, insurance marketing organization, life insurance

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