With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.
Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies
Whether they’re still living with their parents while getting established, or looking forward to graduating from college and into the real world, becoming an adult is a shock to the system regardless of how prepared you think you are. Life insurance might be the last thing you even think about, or even on your radar. But here are five things you might not know about life insurance—that you probably should.
As someone who has seen the 'tech boom' here in Seattle first hand, I have seen the growth of what's been coined "born digital" companies. Among the new generation of weapons insurers intend to use to compete with these "born-digital” companies are chat windows, faster policy statements, intuitive agent portals, e-signatures, and robotic technologies. It's no wonder many agents struggle to keep up.
Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance marketing group, insurance market, insurance broker, insurance consultant, insurance marketing ideas, insurance marketing agencies
According to the J.D. Power 2017 U.S. Auto Insurance Study, the number of customers receiving an annual rate increase of more than $200 per vehicle has more than doubled during the past four years. This has had a considerable negative effect on customer satisfaction, and creates a tense marketplace for agents and brokers nationally. The thought of price shopping consumers scares away many agents from marketing to these types of consumers. Price satisfaction scores among customers who receive a price increase of $200 or more are, on average, 188 points lower (on a 1,000-point scale) than among customers who experience price increases of just $25 or less.
If you’re one of the millions of Americans who owns a permanent life insurance policy (or are thinking about getting one!) you’ve probably done it primarily to protect your loved ones. But over time, many of your financial obligations may have ended. That’s when your policy can take on a new life—as a powerful tool to make your retirement more secure and enjoyable.
Adding video content to your insurance website is a great way to make effective, interactive content, visitors will not only learn from, but also share. I know, I have written about how the insurance industry is lagging on the technology train, but an easy way to get back on that train is through web based videos.
An easy way to provide your customers with insurance resources, and a solid way for free marketing is to add a blog to your insurance website. Blogs are usually free to set-up, are often short posts that take minimal amount of time to write and provide content to your various social media channels. But, brainstorming ideas for posts can often be tedious and sometimes incredibly difficult. In this post, we are going to look at some ideas for your insurance blog posts, and how to find others.
We talk a lot about why it’s so important for your insurance business to communicate with your inbound calling clients. We have listed many ways to reach out to them, but one we haven’t really touched on is a blog. Adding a blog to your insurance website provides a great resource for your customers and a way to share information about what is going on within your agency. It also provides content and click-backs for your newsletter.
Last post, we talked about how selling on priceis not as useful as you had hoped for your insurance agency. Instead of selling on price, I suggested selling on value, but how do you do that and what does value really mean?
Remember when your friends were all doing something and you wanted to do it and your Mom said if everyone was jumping off a bridge would you? Well, your Mom was probably right then, and she would be right now if you are considering selling insurance based on price, because “everyone” else is doing it.