Recently, I was chatting with our team and wanted to hear some of the top things they have learned while working with agents, either at Avenge or in their years of experience. Being on the front line for our clients, their insights have been invaluable in helping shape our company, but more importantly by helping our clients see success in their marketing. Brittni Kooy and Mike Thomas are my go-to super heroes at Avenge Digital. Here's what they had to say:
Marketing materials are every where we look. Due to this proliferation of marketing materials in every facet of our lives (tv, internet, radio, and print) the modern buyer is no longer dependent on salespeople for necessary purchasing decision information. For agencies that use an inbound sales methodology, salespeople see first-hand the need to personalize the sales experience to the buyer's context. Often times, this results in sales teams recognizing they must transform their entire sales strategy so they're serving the buyer.
As a whole, the inbound methodology is a sales process that supports the prospect through their buyer's journey. As many of you already know, the buying process goes through three stages: Awareness, Consideration, and Decision. But did you realize in this process, that your inbound team members follow their own journey? In their journey, there are four stages: Identify, Connect, Explore, and Advise. Inbound sales teams must check off each part of this journey to support qualified leads into becoming opportunities and eventually customers. Let's dig in to each to get some tips on how to do so....
Topics: telesales, inbound marketing, inbound leads, marketing ideas for insurance brokers, insurance consultant, insurance market, insurance specialist, insurance marketing, ROI, marketing, follow up, Increase close rate, Insider