On Monday, I gave you some tips to handle a coming storm. For many of my fellow Floridians, today they are waking up to the wake of Hurricane Michael. In these times of distress for so many consumers, they look to their insurance professionals for advise and guidance in this difficult time.
Let’s face it, whether you’re a producer, agency owner, or support staff, at some point you’re going to be on the phone with a prospect… especially if you’re using an inbound call marketing program like ours. But what happens when your team is quoting policies and closing on the phone rather than in person? Are they as successful? Here are some of our tips to help your team be more confident on the phone:
Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services. Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.
Topics: tips, insurance marketing systems, insurance consultant, insurance leads, marketing, ROI, Increase close rate, Insider, follow up, insurance marketing, insurance agent, insurance broker, insurance specialist, insurance marketing group, insurance marketing agencies, marketing ideas for insurance brokers, quality insurance leads
We strive to provide agents with tips on how to help bring their agency to the next level. A lot of agents think sales and customer service are two separate aspects of running an insurance agency. However, I think great customer service IS a sales strategy.
We live in the age of instant gratification and consumers often don’t give you a chance to explain the value you think you can provide. They are too busy, and have too little faith in the hordes of producers and companies that reach out to them on a daily basis. Unfortunately, they have learned through experience that these knee-jerk objections are the best defense against people wasting their time. This forces agency owners and producers to be more assertive and persistent. Even when you are using an inbound marketing solution like Avenge Digital, you will deal with objections. That's just the part of any business but the vast majority of the time what happens is a knee-jerk reaction from busy people who don’t yet see the value in working with you. That's not a reflection of you! Nearly all objections at the prospecting phase of the sales and quoting process fit into one of two categories either they don’t understand the value & are too busy to think about it, or they are not ready for a buying conversation. Also broken down very simply: "Time or Money"
Topics: tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance marketing group, insurance specialist, insurance agent, insurance marketing, ROI, follow up, Increase close rate, Insider
When I began my career as an marketer, I was more than lucky to be mentored by a few of the best insurance marketers I have ever met. They knew their products, were quick with their sales pitch, but most of all, they were the VIPs in our office. These people were always looked upon with high regard by both their peers, their bosses, and their clients alike.
The timing of flu season is unpredictable and varies by year, but it’s been known to start as early as October, with a peak in February, and could last into May.
With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.
Topics: Increase close rate, Insider, ROI, follow up, insurance agent, insurance consultant, insurance marketing, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance specialist, marketing ideas for insurance brokers
As an insurance agent how do you know if you are providing your existing and new inbound calling customers the best service you can? Simple, ask. How am I doing, is an easy question to ask, but not always an easy question to get answered. A way to solve this problem is through a survey.
As you probably know, we specialize in consumer initiated inbound calls, but what does that really mean for you?
Topics: Increase close rate, Insider, ROI, follow up, insurance marketing, insurance agent, insurance broker, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance consultant, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems