We live in the age of instant gratification and consumers often don’t give you a chance to explain the value you think you can provide. They are too busy, and have too little faith in the hordes of producers and companies that reach out to them on a daily basis. Unfortunately, they have learned through experience that these knee-jerk objections are the best defense against people wasting their time. This forces agency owners and producers to be more assertive and persistent. Even when you are using an inbound marketing solution like Avenge Digital, you will deal with objections. That's just the part of any business but the vast majority of the time what happens is a knee-jerk reaction from busy people who don’t yet see the value in working with you. That's not a reflection of you! Nearly all objections at the prospecting phase of the sales and quoting process fit into one of two categories either they don’t understand the value & are too busy to think about it, or they are not ready for a buying conversation. Also broken down very simply: "Time or Money"
Read More
Topics:
Insider,
Increase close rate,
ROI,
insurance marketing,
follow up,
insurance agent,
insurance specialist,
insurance marketing group,
insurance consultant,
marketing ideas for insurance brokers,
insurance marketing systems,
insurance marketing organization,
insurance marketing ideas,
insurance marketing agencies,
tips
When I began my career as an marketer, I was more than lucky to be mentored by a few of the best insurance marketers I have ever met. They knew their products, were quick with their sales pitch, but most of all, they were the VIPs in our office. These people were always looked upon with high regard by both their peers, their bosses, and their clients alike.
Read More
Topics:
insurance marketing,
follow up,
marketing ideas for insurance brokers,
insurance marketing ideas,
referrals
The timing of flu season is unpredictable and varies by year, but it’s been known to start as early as October, with a peak in February, and could last into May.
Read More
Topics:
follow up,
insurance agent,
insurance marketing organization,
life insurance
With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.
Read More
Topics:
Insider,
Increase close rate,
ROI,
insurance marketing,
follow up,
insurance agent,
insurance specialist,
insurance consultant,
marketing ideas for insurance brokers,
insurance marketing organization,
insurance marketing ideas,
insurance marketing agencies
As an insurance agent how do you know if you are providing your existing and new inbound calling customers the best service you can? Simple, ask. How am I doing, is an easy question to ask, but not always an easy question to get answered. A way to solve this problem is through a survey.
Read More
Topics:
Increase close rate,
ROI,
insurance marketing,
follow up,
marketing ideas for insurance brokers,
insurance marketing systems,
insurance marketing ideas,
insurance marketing agencies
As you probably know, we specialize in consumer initiated inbound calls, but what does that really mean for you?
Read More
Topics:
Insider,
Increase close rate,
ROI,
insurance marketing,
follow up,
insurance agent,
insurance leads,
insurance specialist,
insurance marketing group,
insurance market,
insurance broker,
insurance consultant,
marketing ideas for insurance brokers,
quality insurance leads,
insurance marketing systems,
insurance marketing organization,
insurance marketing ideas,
insurance marketing agencies
Inbound leads are becoming the way of the future for insurance. Gone are the days where you run after the client hassling them to call you back. Now companies like us and others are making it so the client comes to you. As I said this can be done through groups like Avenge Digital who direct callers to you or it can be done through a few useful tools.
Read More
Topics:
Insider,
Increase close rate,
ROI,
marketing,
insurance marketing,
follow up
When working insurance leads, your follow up strategy is going to be the difference between closing 1% up to anything over 30%. I know... 30% close rate seems impossible sometimes, but know that with some small tweaks, totally doable!
When doing a regular analysis of your marketing strategy, often times it's easy to over look the human capital in your office. The variable of how efficient your staff is can fluctuate depending on if they have the correct tools for success.
In this blog post, we'll analyze the different types of online marketing, and how best to tackle the hurdle of contact/follow up strategy
Read More
Topics:
Increase close rate,
ROI,
marketing,
insurance marketing,
follow up
