Blog

The In's and Out's of Insurance Leads

Posted by Will Erdmann on Jul 20, 2018 9:46:21 AM

Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services.  Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.

Read More

Topics: tips, insurance marketing systems, insurance consultant, insurance leads, marketing, ROI, Increase close rate, Insider, follow up, insurance marketing, insurance agent, insurance broker, insurance specialist, insurance marketing group, insurance marketing agencies, marketing ideas for insurance brokers, quality insurance leads

Close More with Inbound Calls!

Posted by Will Erdmann on Jul 12, 2018 11:14:55 AM

Want to be successful in inbound sales?

Read More

Topics: Increase close rate, tips, insurance marketing systems, insurance marketing agencies, insurance market, insurance leads, insurance marketing

Customer Service & Your Agency – 15 Easy Tips to Try!

Posted by Will Erdmann on Jul 6, 2018 1:07:59 PM

We strive to provide agents with tips on how to help bring their agency to the next level.  A lot of agents think sales and customer service are two separate aspects of running an insurance agency. However, I think great customer service IS a sales strategy.

Read More

Topics: tips, insurance marketing ideas, insurance consultant, insurance market, insurance specialist, insurance agent, follow up, ROI, Increase close rate

Beat The Summer Time Sales Slump: 4 Questions That Start a Conversation

Posted by Will Erdmann on Jun 28, 2018 10:17:15 AM

Summer is traditionally a difficult time to generate new sales.  Kids are out of school, summer trips to your favorite destination, or even just potential clients on vacation, or playing catch-up from when they were on vacation.

Read More

Topics: tips, insurance marketing ideas, insurance marketing group, insurance marketing, ROI, Increase close rate, Insider, marketing, insurance specialist

Agency Owners Definitive Guide to Overcoming Objections

Posted by Will Erdmann on Jun 20, 2018 1:13:46 PM

We live in the age of instant gratification and consumers often don’t give you a chance to explain the value you think you can provide. They are too busy, and have too little faith in the hordes of producers and companies that reach out to them on a daily basis. Unfortunately, they have learned through experience that these knee-jerk objections are the best defense against people wasting their time. This forces agency owners and producers to be more assertive and persistent.  Even when you are using an inbound marketing solution like Avenge Digital, you will deal with objections.  That's just the part of any business but the vast majority of the time what happens is a knee-jerk reaction from busy people who don’t yet see the value in working with you. That's not a reflection of you!  Nearly all objections at the prospecting phase of the sales and quoting process fit into one of two categories either they don’t understand the value & are too busy to think about it, or they are not ready for a buying conversation. Also broken down very simply: "Time or Money"

Read More

Topics: tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance marketing group, insurance specialist, insurance agent, insurance marketing, ROI, follow up, Increase close rate, Insider

Help Your Producers Close the Sale: Tips for Success

Posted by Will Erdmann on Jun 12, 2018 7:46:04 AM

Agency owners often play an important role in helping their producers close sales with clients who have very specific insurance needs. This is a big part of the value many agents provide. Here are a few tips for honing your producers skills in this area.

Read More

Topics: tips, insurance consultant, insurance specialist, insurance agent, ROI, Increase close rate

7 Summer Ice Breakers for Your Sales Pitch

Posted by Will Erdmann on May 25, 2018 9:06:57 AM

With Memorial Day weekend upon us, summer is almost here! It’s time to pull out your patio furniture, dust off the grill, and get it ready for the upcoming season. When selling insurance in the summer, many people are more eager to talk about their summer plans and incorporating that into your sales pitch is a great relationship-building exercise to engage with your potential clients!

Read More

Topics: tips, marketing ideas for insurance brokers, insurance marketing ideas, insurance agent, insurance marketing

Knowing the Right Questions to Ask Your Marketing Vendor

Posted by Will Erdmann on May 18, 2018 12:43:00 PM

Many agents know that the time comes when your business growth can no longer rely on referrals alone.  There is a reason why many companies exist to help agents and independent business owners succeed.  Everywhere you look there are lead companies, call companies, SEO specialists, website builders, direct mail opportunities.  It can be overwhelming!

Read More

Topics: tips, referrals, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing ideas, insurance marketing organization, insurance specialist, Increase close rate, Insider, ROI

6 Tips to Break Through Marketing Barriers

Posted by Will Erdmann on Apr 27, 2018 10:52:00 AM

Every time I speak with an insurance agency owner I ask, “What do you do to market your business?”  The most frequently answer I get?   “Referrals.”  This is the story consistent from agency to agency, from California to Florida and everywhere in-between. So much so that our most recent blog post was about bringing the VIP treatment to referrals.

Many larger agencies have advanced advertising and marketing initiatives, but most of the mid-sized and smaller agencies are doing little to market their business.  As a marketing professional, it’s hard for me to understand why a business would elect to forego marketing, it’s the fuel that drives your business. And as we've noted previously about thinking like a million-dollar business owner, your marketing is an investment into yourself, your staff, and your agency because after all, how can you be successful without marketing or advertising?

Read More

Topics: referrals, tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance marketing group, marketing, Increase close rate

5 Reasons Why Every Insurance Agent Should Ditch Leads and Buy Calls

Posted by Will Erdmann on Apr 6, 2018 9:21:11 AM

I know... I know... even seeing the word "leads" makes many agents shutter.  In just over 6 years of being in the industry, I have heard countless horror stories from agents on a lead program gone bad.  I've heard lead companies buying each other out and then not having enough supply to support their staff.  I've heard of auto-denying credits for bad calls.  I've even heard of stories where companies have taken their clients money and then shut their doors, never to be heard from again. 

Read More

Topics: tips, insurance marketing systems, quality insurance leads, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance consultant, insurance marketing group, insurance specialist, insurance leads, insurance marketing, ROI, Increase close rate, Insider

About Our Blog

Follow Us for Insights Related to Insurance and Marketing

There is so much more to marketing for insurance professionals since the advent of the internet.  Our aim is to share years of experience from our team of experts, and help provide insights and an open dialog with those interested in our community. 

Subscribing to our blog will provide you with:

  • Insights and trends in the insurance industry
  • Marketing, sales strategies, and best practices
  • Tips and tricks relating to insurance

Interested in Updates From Our Team?

Recent Posts