One of the biggest questions we get asked, as most lead vendors often do, is what should agents know about lead generation. We put together our 4 tips you should know about insurance lead generation, and how it's not always what you think!
Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services. Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.
Topics: tips, insurance marketing systems, insurance consultant, insurance leads, marketing, ROI, Increase close rate, Insider, follow up, insurance marketing, insurance agent, insurance broker, insurance specialist, insurance marketing group, insurance marketing agencies, marketing ideas for insurance brokers, quality insurance leads
We live in the age of instant gratification and consumers often don’t give you a chance to explain the value you think you can provide. They are too busy, and have too little faith in the hordes of producers and companies that reach out to them on a daily basis. Unfortunately, they have learned through experience that these knee-jerk objections are the best defense against people wasting their time. This forces agency owners and producers to be more assertive and persistent. Even when you are using an inbound marketing solution like Avenge Digital, you will deal with objections. That's just the part of any business but the vast majority of the time what happens is a knee-jerk reaction from busy people who don’t yet see the value in working with you. That's not a reflection of you! Nearly all objections at the prospecting phase of the sales and quoting process fit into one of two categories either they don’t understand the value & are too busy to think about it, or they are not ready for a buying conversation. Also broken down very simply: "Time or Money"
Topics: tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance marketing group, insurance specialist, insurance agent, insurance marketing, ROI, follow up, Increase close rate, Insider
It can be tough out there for insurance agencies. Changes in Obamacare is shaping the way employers provide health insurance for their employees. Rate increases on the Property & Casualty front are always present and a constant objection many agents must overcome. In fact, the new legislation is trying to curtail the role of insurance agencies in the insurance procurement process. Persistent slow economic growth has reduced business investment, which adds additional steps and approvals to the insurance buying process.
Topics: insurance marketing systems, marketing ideas for insurance brokers, insurance marketing ideas, insurance marketing agencies, insurance marketing organization, insurance marketing, insurance agent, ROI, Insider, Increase close rate
With Memorial Day weekend upon us, summer is almost here! It’s time to pull out your patio furniture, dust off the grill, and get it ready for the upcoming season. When selling insurance in the summer, many people are more eager to talk about their summer plans and incorporating that into your sales pitch is a great relationship-building exercise to engage with your potential clients!
Many agents know that the time comes when your business growth can no longer rely on referrals alone. There is a reason why many companies exist to help agents and independent business owners succeed. Everywhere you look there are lead companies, call companies, SEO specialists, website builders, direct mail opportunities. It can be overwhelming!
Topics: tips, referrals, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing ideas, insurance marketing organization, insurance specialist, Increase close rate, Insider, ROI
Every time I speak with an insurance agency owner I ask, “What do you do to market your business?” The most frequently answer I get? “Referrals.” This is the story consistent from agency to agency, from California to Florida and everywhere in-between. So much so that our most recent blog post was about bringing the VIP treatment to referrals.
Many larger agencies have advanced advertising and marketing initiatives, but most of the mid-sized and smaller agencies are doing little to market their business. As a marketing professional, it’s hard for me to understand why a business would elect to forego marketing, it’s the fuel that drives your business. And as we've noted previously about thinking like a million-dollar business owner, your marketing is an investment into yourself, your staff, and your agency because after all, how can you be successful without marketing or advertising?
Topics: referrals, tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance marketing group, marketing, Increase close rate
When I began my career as an marketer, I was more than lucky to be mentored by a few of the best insurance marketers I have ever met. They knew their products, were quick with their sales pitch, but most of all, they were the VIPs in our office. These people were always looked upon with high regard by both their peers, their bosses, and their clients alike.
I know... I know... even seeing the word "leads" makes many agents shutter. In just over 6 years of being in the industry, I have heard countless horror stories from agents on a lead program gone bad. I've heard lead companies buying each other out and then not having enough supply to support their staff. I've heard of auto-denying credits for bad calls. I've even heard of stories where companies have taken their clients money and then shut their doors, never to be heard from again.
Topics: tips, insurance marketing systems, quality insurance leads, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance consultant, insurance marketing group, insurance specialist, insurance leads, insurance marketing, ROI, Increase close rate, Insider
As a team who has been in the industry for over a decade, we love when January rolls around. Why? Because the start of the new year brings a new mindset to many agents on how to approach the growth of their agency this year. Realizing the successes and failures from the year before can help anyone set up this new year with a different approach to their business.
Topics: tips, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance consultant, insurance marketing agencies, insurance marketing, Increase close rate, Insider