Blog

Why We Love January (And You Should, Too!)

Posted by Will Erdmann on Jan 25, 2018 10:11:00 AM

As a team who has been in the industry for over a decade, we love when January rolls around.  Why? Because the start of the new year brings a new mindset to many agents on how to approach the growth of their agency this year.  Realizing the successes and failures from the year before can help anyone set up this new year with a different approach to their business.

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Topics: Insider, Increase close rate, insurance marketing, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

Being a 'Local' Agent is No Longer Competitive

Posted by Will Erdmann on Jan 12, 2018 12:07:00 PM

One of the biggest issues facing many long time agents is the mentality that being a local agent is their competitive advantage.  We hear this most often from captive agents as that has been the rule of thumb for a long time. Is location the reason clients choose your agency over the competition?

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Topics: insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing ideas, insurance marketing agencies, millenials, tips

10 Quick tips for end of the year planning

Posted by Will Erdmann on Dec 19, 2017 10:54:43 AM

With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

Why Sending an Insurance Survey is Good for Business.

Posted by Britt Bertolucci Cao on Jul 7, 2017 8:43:51 AM

As an insurance agent how do you know if you are providing your existing and new inbound calling customers the best service you can? Simple, ask. How am I doing, is an easy question to ask, but not always an easy question to get answered. A way to solve this problem is through a survey.

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Topics: Increase close rate, ROI, insurance marketing, follow up, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing ideas, insurance marketing agencies

How to make auto insurance quotes stand out

Posted by Britt Bertolucci Cao on Jun 29, 2017 8:59:47 AM

Recently, I posted why giving free auto insurance quotes is a great way to grow business. Today I want to take that idea a step further and talk a little bit about how to make those quotes stand out among the rest.

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Topics: Increase close rate, ROI, insurance market, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas

Auto Insurance Marketing Tips

Posted by Britt Bertolucci Cao on Jun 19, 2017 8:08:16 AM

In pasts posts, I have written about how to market your insurance agency to new clients and inbound callers. But what if you want to market a specific section of your agency, say auto insurance? Below are a few ideas of how to specifically target audiences with marketing auto insurance.

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Topics: Increase close rate, ROI, insurance marketing, insurance agent, insurance leads, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

5 Reasons Why Insurance Agents are Moving From Leads to Inbound Calls

Posted by Britt Bertolucci Cao on Jun 12, 2017 10:30:27 AM

Gaining new business in an insurance agency is not an easy task these days. With so many to choose from, how do your customers know how to find you?This has been a topic amongst insurance agents over the past few years, many have found the use of insurance leads to gain new customers. However, are those leads as effective as they hope? With the internet now being the way to find information customers are more apt to go looking for insurance agents online. And with these searches agents are finding they can gain more business through inbound calls vs leads. Let’s look at a few ways insurance agents have moved to inbound calls and the advantages they have over insurance leads.

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

The beauty of the consumer initiated inbound calls

Posted by Britt Bertolucci Cao on Apr 10, 2017 2:11:08 PM

As you probably know, we specialize in consumer initiated inbound calls, but what does that really mean for you?

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

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