On Monday, I gave you some tips to handle a coming storm. For many of my fellow Floridians, today they are waking up to the wake of Hurricane Michael. In these times of distress for so many consumers, they look to their insurance professionals for advise and guidance in this difficult time.
Time to put away the beach toys and put on your coat because fall is upon us. School is back in session, and the nights are getting longer. If you missed the opportunity to advertise for Back-to-School or the end-of-summer, fear not. We put together 7 great marketing tips to help jumpstart and power up your business through the coming season.
Topics: tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing ideas, insurance marketing organization, insurance market, insurance marketing group, insurance specialist, insurance leads, insurance marketing, marketing
In many ways, inbound sales calls/leads offer you with significant advantages compared with outbound sales leads generated by strategies such as “cold calling.” In particular, you are benefiting from the fact that these people made the effort to contact you. As a result, it is likely that these individuals already have some degree of interest in the services or products you provide.
Topics: tips, insurance marketing systems, quality insurance leads, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance market, insurance marketing group, insurance specialist, insurance leads, insurance marketing, ROI, Increase close rate
One of the biggest questions we get asked, as most lead vendors often do, is what should agents know about lead generation. We put together our 4 tips you should know about insurance lead generation, and how it's not always what you think!
Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services. Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.
Topics: tips, insurance marketing systems, insurance consultant, insurance leads, marketing, ROI, Increase close rate, Insider, follow up, insurance marketing, insurance agent, insurance broker, insurance specialist, insurance marketing group, insurance marketing agencies, marketing ideas for insurance brokers, quality insurance leads
We strive to provide agents with tips on how to help bring their agency to the next level. A lot of agents think sales and customer service are two separate aspects of running an insurance agency. However, I think great customer service IS a sales strategy.
Summer is traditionally a difficult time to generate new sales. Kids are out of school, summer trips to your favorite destination, or even just potential clients on vacation, or playing catch-up from when they were on vacation.
We live in the age of instant gratification and consumers often don’t give you a chance to explain the value you think you can provide. They are too busy, and have too little faith in the hordes of producers and companies that reach out to them on a daily basis. Unfortunately, they have learned through experience that these knee-jerk objections are the best defense against people wasting their time. This forces agency owners and producers to be more assertive and persistent. Even when you are using an inbound marketing solution like Avenge Digital, you will deal with objections. That's just the part of any business but the vast majority of the time what happens is a knee-jerk reaction from busy people who don’t yet see the value in working with you. That's not a reflection of you! Nearly all objections at the prospecting phase of the sales and quoting process fit into one of two categories either they don’t understand the value & are too busy to think about it, or they are not ready for a buying conversation. Also broken down very simply: "Time or Money"
Topics: tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance marketing group, insurance specialist, insurance agent, insurance marketing, ROI, follow up, Increase close rate, Insider
Agency owners often play an important role in helping their producers close sales with clients who have very specific insurance needs. This is a big part of the value many agents provide. Here are a few tips for honing your producers skills in this area.
Many agents know that the time comes when your business growth can no longer rely on referrals alone. There is a reason why many companies exist to help agents and independent business owners succeed. Everywhere you look there are lead companies, call companies, SEO specialists, website builders, direct mail opportunities. It can be overwhelming!
Topics: tips, referrals, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing ideas, insurance marketing organization, insurance specialist, Increase close rate, Insider, ROI