Blog

5 Reasons Why Every Insurance Agent Should Ditch Leads and Buy Calls

Posted by Will Erdmann on Apr 6, 2018 9:21:11 AM

I know... I know... even seeing the word "leads" makes many agents shutter.  In just over 6 years of being in the industry, I have heard countless horror stories from agents on a lead program gone bad.  I've heard lead companies buying each other out and then not having enough supply to support their staff.  I've heard of auto-denying credits for bad calls.  I've even heard of stories where companies have taken their clients money and then shut their doors, never to be heard from again. 

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing ideas, insurance marketing agencies, tips

Are You Holding Yourself Back Through Rookie Mistakes with Your Marketing and Customer Acquisition?

Posted by Will Erdmann on Mar 28, 2018 10:38:34 AM

Every year I try my best to make it to as many trade shows as I can so I can get in front of agency owners and producers to learn about their customer acquisition techniques.  Last fall I was speaking with a rather well known agent who was discussing his customer acquisition costs. This is a guy who is very in-tune with digital marketing, and just marketing in general as he had worked for company doing SEO marketing  before becoming an agent, and someone who is very numbers-oriented when it comes to his processes.

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance specialist, insurance marketing group, insurance broker, insurance consultant, insurance marketing systems, insurance marketing ideas, tips

15 Insurance Sales Tips for New or Inexperienced Agents

Posted by Will Erdmann on Feb 23, 2018 8:30:59 AM

Selling insurance is different from selling everything else.  Insurance is one of the most expensive things people buy and they can’t see it, touch it, or hold it.  You’re selling ideas. You’re selling trust. You’re selling promises. But most importantly....

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Topics: insurance agent, insurance specialist, insurance consultant, insurance marketing systems, insurance marketing organization, insurance marketing ideas, millenials, tips

Interview With Our CEO & Co-Founder, Alex Elperin

Posted by Will Erdmann on Jan 18, 2018 1:30:42 PM

Recently, I sat down with Alex Elperin, our CEO and Co-Founder, and wanted to pick his brain about his vision for the company, and asked him what are some of the things that set our company apart, our process on bringing on new advertisers and the vetting process, and a road map over the next 6 months. Here’s what he had to say…. 

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Topics: Insider, marketing, insurance specialist, insurance marketing organization

10 Quick tips for end of the year planning

Posted by Will Erdmann on Dec 19, 2017 10:54:43 AM

With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

5 Reasons Why Insurance Agents are Moving From Leads to Inbound Calls

Posted by Britt Bertolucci Cao on Jun 12, 2017 10:30:27 AM

Gaining new business in an insurance agency is not an easy task these days. With so many to choose from, how do your customers know how to find you?This has been a topic amongst insurance agents over the past few years, many have found the use of insurance leads to gain new customers. However, are those leads as effective as they hope? With the internet now being the way to find information customers are more apt to go looking for insurance agents online. And with these searches agents are finding they can gain more business through inbound calls vs leads. Let’s look at a few ways insurance agents have moved to inbound calls and the advantages they have over insurance leads.

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

The beauty of the consumer initiated inbound calls

Posted by Britt Bertolucci Cao on Apr 10, 2017 2:11:08 PM

As you probably know, we specialize in consumer initiated inbound calls, but what does that really mean for you?

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

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