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10 Quick tips for end of the year planning

Posted by Will Erdmann on Dec 19, 2017 1:54:43 PM

With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

Insurers battle to keep up with 'born digital' companies

Posted by Will Erdmann on Nov 28, 2017 1:52:49 PM

As someone who has seen the 'tech boom' here in Seattle first hand, I have seen the growth of what's been coined "born digital" companies.  Among the new generation of weapons insurers intend to use to compete with these "born-digital” companies are chat windows, faster policy statements, intuitive agent portals, e-signatures, and robotic technologies. It's no wonder many agents struggle to keep up.

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance marketing group, insurance market, insurance broker, insurance consultant, insurance marketing ideas, insurance marketing agencies

How to increase insurance renewals

Posted by Britt Bertolucci Cao on Aug 2, 2017 11:32:26 AM

In my last post, I wrote about how implementing the use of a claims app can also increase renewals due to customers liking the ease and dependability of you and your agency. While on the topic of renewals, let’s talk more about how to increase them, why some customers don’t renew and how to maintain and increase current customer renewal.  

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Topics: Increase close rate, insurance marketing, insurance agent, insurance marketing ideas

How Will Self-Driving Cars Affect the Insurance Industry

Posted by Britt Bertolucci Cao on Jul 19, 2017 1:27:11 PM

I post a lot about how the insurance industry is changing due to technology. A major change, that could especially impact future, specific, inbound calling auto insurance customers due to technology, is the autonomous or self-driving car, which most experts think will be dominating the roads by 2030.

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Topics: insurance marketing, insurance agent, insurance leads, insurance market, insurance broker, insurance marketing ideas

Why Sending an Insurance Survey is Good for Business.

Posted by Britt Bertolucci Cao on Jul 7, 2017 11:43:51 AM

As an insurance agent how do you know if you are providing your existing and new inbound calling customers the best service you can? Simple, ask. How am I doing, is an easy question to ask, but not always an easy question to get answered. A way to solve this problem is through a survey.

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Topics: Increase close rate, ROI, insurance marketing, follow up, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing ideas, insurance marketing agencies

Auto Insurance Marketing Tips

Posted by Britt Bertolucci Cao on Jun 19, 2017 11:08:16 AM

In pasts posts, I have written about how to market your insurance agency to new clients and inbound callers and some of the tools you should be using. But what if you want to market a specific section of your agency, say auto insurance? Below are a few ideas of how to specifically target audiences with marketing auto insurance.

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Topics: Increase close rate, ROI, insurance marketing, insurance agent, insurance leads, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

5 Reasons Why Insurance Agents are Moving From Leads to Inbound Calls

Posted by Britt Bertolucci Cao on Jun 12, 2017 1:30:27 PM

Gaining new business in an insurance agency is not an easy task these days. With so many to choose from, how do your customers know how to find you?  This has been a topic among insurance agents over the past few years, many have found the use of insurance leads to gain new customers. However, are those leads as effective as they hope? With the internet now being the way to find information customers are more apt to go looking for insurance agents online. And with these searches agents are finding they can gain more business through inbound calls vs leads.   We love to provide tips to agents, so today let’s look at a few ways insurance agents have moved to inbound calls and the advantages they have over insurance leads.

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

The beauty of consumer initiated inbound calls

Posted by Britt Bertolucci Cao on Apr 10, 2017 5:11:08 PM

As you probably know, we specialize in consumer initiated inbound calls, but what does that really mean for you?

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Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

5 Tools Everyone Using Inbound Insurance Leads Should Know

Posted by Britt Bertolucci Cao on Mar 24, 2017 6:47:49 PM

Inbound leads are becoming the way of the future for insurance. Gone are the days where you run after the client hassling them to call you back. Now companies like us and others are making it so the client comes to you. As I said this can be done through groups like Avenge Digital who direct callers to you or it can be done through a few useful tools.

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Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up

How To Solve The Biggest Problems With Insurance Leads

Posted by Will Erdmann on Feb 8, 2017 3:58:34 PM

We have talked a lot about the characteristics of quality insurance leads and when working insurance leads, your follow up strategy is going to be the difference between closing 1% up to anything over 30%.  I know... 30% close rate seems impossible sometimes, but know that with some small tweaks, totally doable!

When doing a regular analysis of your marketing strategy, often times it's easy to over look the human capital in your office.  The variable of how efficient your staff is can fluctuate depending on if they have the correct tools for success.

In this blog post, we'll analyze the different types of online marketing, and how best to tackle the hurdle of contact/follow up strategy

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Topics: Increase close rate, ROI, marketing, insurance marketing, follow up

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