Blog

Knowing the Right Questions to Ask Your Marketing Vendor

Posted by Will Erdmann on May 18, 2018 12:43:00 PM

Many agents know that the time comes when your business growth can no longer rely on referrals alone.  There is a reason why many companies exist to help agents and independent business owners succeed.  Everywhere you look there are lead companies, call companies, SEO specialists, website builders, direct mail opportunities.  It can be overwhelming!

Read More

Topics: tips, referrals, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing ideas, insurance marketing organization, insurance specialist, Increase close rate, Insider, ROI

6 Tips to Break Through Marketing Barriers

Posted by Will Erdmann on Apr 27, 2018 10:52:00 AM

Every time I speak with an insurance agency owner I ask, “What do you do to market your business?”  The most frequently answer I get?   “Referrals.”  This is the story consistent from agency to agency, from California to Florida and everywhere in-between. So much so that our most recent blog post was about bringing the VIP treatment to referrals.

Many larger agencies have advanced advertising and marketing initiatives, but most of the mid-sized and smaller agencies are doing little to market their business.  As a marketing professional, it’s hard for me to understand why a business would elect to forego marketing, it’s the fuel that drives your business. And as we've noted previously about thinking like a million-dollar business owner, your marketing is an investment into yourself, your staff, and your agency because after all, how can you be successful without marketing or advertising?

Read More

Topics: referrals, tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance marketing group, marketing, Increase close rate

15 Insurance Sales Tips for New or Inexperienced Agents

Posted by Will Erdmann on Feb 23, 2018 8:30:59 AM

Selling insurance is different from selling everything else.  Insurance is one of the most expensive things people buy and they can’t see it, touch it, or hold it.  You’re selling ideas. You’re selling trust. You’re selling promises. But most importantly....

Read More

Topics: tips, millenials, insurance marketing systems, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance specialist, insurance agent

ACHOO.... It's Flu Season!

Posted by Will Erdmann on Feb 16, 2018 11:04:00 AM

 The timing of flu season is unpredictable and varies by year, but it’s been known to start as early as October, with a peak in February, and could last into May.  

Read More

Topics: life insurance, insurance marketing organization, insurance agent, follow up

Why We Love January (And You Should, Too!)

Posted by Will Erdmann on Jan 25, 2018 10:11:00 AM

As a team who has been in the industry for over a decade, we love when January rolls around.  Why? Because the start of the new year brings a new mindset to many agents on how to approach the growth of their agency this year.  Realizing the successes and failures from the year before can help anyone set up this new year with a different approach to their business.

Read More

Topics: tips, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance consultant, insurance marketing agencies, insurance marketing, Increase close rate, Insider

Interview With Our CEO & Co-Founder, Alex Elperin

Posted by Will Erdmann on Jan 18, 2018 1:30:42 PM

Recently, I sat down with Alex Elperin, our CEO and Co-Founder, and wanted to pick his brain about his vision for the company, and asked him what are some of the things that set our company apart, our process on bringing on new advertisers and the vetting process, and a road map over the next 6 months. Here’s what he had to say…. 

Read More

Topics: insurance marketing organization, insurance specialist, marketing, Insider

10 Quick tips for end of the year planning

Posted by Will Erdmann on Dec 19, 2017 10:54:43 AM

With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.

Read More

Topics: Increase close rate, Insider, ROI, follow up, insurance agent, insurance consultant, insurance marketing, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance specialist, marketing ideas for insurance brokers

How to make auto insurance quotes stand out

Posted by Britt Bertolucci Cao on Jun 29, 2017 8:59:47 AM

Recently, I posted why giving free auto insurance quotes is a great way to grow business and the tools to set you up for success. Today I want to take that idea a step further and talk a little bit about how to make those quotes stand out among the rest.

Read More

Topics: insurance market, insurance marketing ideas, Increase close rate, ROI, marketing ideas for insurance brokers, insurance marketing organization

Auto Insurance Marketing Tips

Posted by Britt Bertolucci Cao on Jun 19, 2017 8:08:16 AM

In pasts posts, I have written about how to market your insurance agency to new clients and inbound callers and some of the tools you should be using. But what if you want to market a specific section of your agency, say auto insurance? Below are a few ideas of how to specifically target audiences with marketing auto insurance.

Read More

Topics: Increase close rate, ROI, insurance broker, insurance agent, insurance consultant, insurance leads, insurance market, insurance marketing, insurance marketing agencies, insurance marketing group, insurance marketing ideas, insurance marketing organization, marketing ideas for insurance brokers, quality insurance leads

5 Reasons Why Insurance Agents are Moving From Leads to Inbound Calls

Posted by Britt Bertolucci Cao on Jun 12, 2017 10:30:27 AM

Gaining new business in an insurance agency is not an easy task these days. With so many to choose from, how do your customers know how to find you?  This has been a topic among insurance agents over the past few years, many have found the use of insurance leads to gain new customers. However, are those leads as effective as they hope? With the internet now being the way to find information customers are more apt to go looking for insurance agents online. And with these searches agents are finding they can gain more business through inbound calls vs leads.   We love to provide tips to agents, so today let’s look at a few ways insurance agents have moved to inbound calls and the advantages they have over insurance leads.

Read More

Topics: Increase close rate, Insider, ROI, insurance agent, insurance broker, insurance consultant, insurance leads, insurance market, insurance marketing, insurance marketing group, insurance marketing ideas, insurance marketing organization, insurance marketing systems, insurance specialist, marketing ideas for insurance brokers, insurance marketing agencies, quality insurance leads, marketing

About Our Blog

Follow Us for Insights Related to Insurance and Marketing

There is so much more to marketing for insurance professionals since the advent of the internet.  Our aim is to share years of experience from our team of experts, and help provide insights and an open dialog with those interested in our community. 

Subscribing to our blog will provide you with:

  • Insights and trends in the insurance industry
  • Marketing, sales strategies, and best practices
  • Tips and tricks relating to insurance

Interested in Updates From Our Team?

Recent Posts