Blog

Close More Inbound Marketing in 5 Easy Steps

Posted by Will Erdmann on Aug 10, 2018 1:48:21 PM

Many times when we are working with clients, we hear that they are upset with their close rate.  Instantly they get flashbacks to a bad vendor, or money wasted, and it gets to the best of agents.  The good thing with inbound call programs, like ours, is that you have a TCPA compliant call recording which can be used for quality assurance and training in your agency.

Read More

Topics: insurance leads, insurance market, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals

Close More with Inbound Calls!

Posted by Will Erdmann on Jul 12, 2018 2:14:55 PM

Want to be successful in inbound sales?

Read More

Topics: Increase close rate, insurance marketing, insurance leads, insurance market, insurance marketing systems, insurance marketing agencies, tips

Customer Service & Your Agency – 15 Easy Tips to Try!

Posted by Will Erdmann on Jul 6, 2018 4:07:59 PM

We strive to provide agents with tips on how to help bring their agency to the next level.  A lot of agents think sales and customer service are two separate aspects of running an insurance agency. However, I think great customer service IS a sales strategy.

Read More

Topics: Increase close rate, ROI, follow up, insurance agent, insurance specialist, insurance market, insurance consultant, insurance marketing ideas, tips

Top 5 Tips for Millennials Looking for Life Insurance

Posted by Will Erdmann on Dec 14, 2017 1:18:33 PM

Whether they’re still living with their parents while getting established, or looking forward to graduating from college and into the real world, becoming an adult is a shock to the system regardless of how prepared you think you are. Life insurance might be the last thing you even think about, or even on your radar. But here are five things you might not know about life insurance—that you probably should.

Read More

Topics: Insider, insurance agent, insurance market, insurance consultant, life insurance, millenials, tips

Insurers battle to keep up with 'born digital' companies

Posted by Will Erdmann on Nov 28, 2017 1:52:49 PM

As someone who has seen the 'tech boom' here in Seattle first hand, I have seen the growth of what's been coined "born digital" companies.  Among the new generation of weapons insurers intend to use to compete with these "born-digital” companies are chat windows, faster policy statements, intuitive agent portals, e-signatures, and robotic technologies. It's no wonder many agents struggle to keep up.

Read More

Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance marketing group, insurance market, insurance broker, insurance consultant, insurance marketing ideas, insurance marketing agencies

The 2017 US Auto Insurance Study Provides Mixed Reviews on Customer Satisfaction

Posted by Will Erdmann on Nov 8, 2017 2:51:46 PM

 

According to the J.D. Power 2017 U.S. Auto Insurance Study, the number of customers receiving an annual rate increase of more than $200 per vehicle has more than doubled during the past four years. This has had a considerable negative effect on customer satisfaction, and creates a tense marketplace for agents and brokers nationally. The thought of price shopping consumers scares away many agents from marketing to these types of consumers. Price satisfaction scores among customers who receive a price increase of $200 or more are, on average, 188 points lower (on a 1,000-point scale) than among customers who experience price increases of just $25 or less.

Read More

Topics: Insider, ROI, insurance agent, insurance market, insurance broker, insurance consultant

3 Tips to Maximize Retirement with Life Insurance

Posted by Will Erdmann on Nov 6, 2017 2:13:31 PM

If you’re one of the millions of Americans who owns a permanent life insurance policy (or are thinking about getting one!) you’ve probably done it primarily to protect your loved ones. But over time, many of your financial obligations may have ended. That’s when your policy can take on a new life—as a powerful tool to make your retirement more secure and enjoyable.

Read More

Topics: insurance agent, insurance market, insurance broker, insurance consultant, life insurance, retirement

How Will Self-Driving Cars Affect the Insurance Industry

Posted by Britt Bertolucci Cao on Jul 19, 2017 1:27:11 PM

I post a lot about how the insurance industry is changing due to technology. A major change, that could especially impact future, specific, inbound calling auto insurance customers due to technology, is the autonomous or self-driving car, which most experts think will be dominating the roads by 2030.

Read More

Topics: insurance marketing, insurance agent, insurance leads, insurance market, insurance broker, insurance marketing ideas

How Usage Based Insurance is Changing the Auto Insurance Industry

Posted by Britt Bertolucci Cao on Jul 13, 2017 4:06:47 PM

My last post was about 2017 trends we’ve seen in the insurance market. Another trend that has been popping up and will drastically effect auto insurance rates and how they are managed and sold, is UBI, or usage based insurance. According to insurancebusinnessmag.com UBI is expected to increase globally, from 12 million to 142 million customers, in the next seven years.

Read More

Topics: Increase close rate, ROI, insurance agent, insurance market, insurance broker, insurance marketing ideas

How to make auto insurance quotes stand out

Posted by Britt Bertolucci Cao on Jun 29, 2017 11:59:47 AM

Recently, I posted why giving free auto insurance quotes is a great way to grow business and the tools to set you up for success. Today I want to take that idea a step further and talk a little bit about how to make those quotes stand out among the rest.

Read More

Topics: Increase close rate, ROI, insurance market, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas

About Our Blog

Follow Us for Insights Related to Insurance and Marketing

There is so much more to marketing for insurance professionals since the advent of the internet.  Our aim is to share years of experience from our team of experts, and help provide insights and an open dialog with those interested in our community. 

Subscribing to our blog will provide you with:

  • Insights and trends in the insurance industry
  • Marketing, sales strategies, and best practices
  • Tips and tricks relating to insurance

Interested in Updates From Our Team?

Recent Posts