In today's marketplace, anybody can sell on price. It's easy to fall into the trap of thinking that the only thing that matters to consumers is price.
Selling insurance is different from selling everything else. Insurance is one of the most expensive things people buy and they can’t see it, touch it, or hold it. You’re selling ideas. You’re selling trust. You’re selling promises. But most importantly....
As a team who has been in the industry for over a decade, we love when January rolls around. Why? Because the start of the new year brings a new mindset to many agents on how to approach the growth of their agency this year. Realizing the successes and failures from the year before can help anyone set up this new year with a different approach to their business.
Topics: Insider, Increase close rate, insurance marketing, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips
One of the biggest issues facing many long time agents is the mentality that being a local agent is their competitive advantage. We hear this most often from captive agents as that has been the rule of thumb for a long time. Is location the reason clients choose your agency over the competition?
With a fresh start to the new year, we wanted to take this opportunity to evolve our blog into a more interactive platform for our agents. While there are many places in the industry to get information and news, we want to share more insight of what's happening in our office, the exciting projects we are working on, and open a dialog with the community.
With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.
Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies
Whether they’re still living with their parents while getting established, or looking forward to graduating from college and into the real world, becoming an adult is a shock to the system regardless of how prepared you think you are. Life insurance might be the last thing you even think about, or even on your radar. But here are five things you might not know about life insurance—that you probably should.
As someone who has seen the 'tech boom' here in Seattle first hand, I have seen the growth of what's been coined "born digital" companies. Among the new generation of weapons insurers intend to use to compete with these "born-digital” companies are chat windows, faster policy statements, intuitive agent portals, e-signatures, and robotic technologies. It's no wonder many agents struggle to keep up.
Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance marketing group, insurance market, insurance broker, insurance consultant, insurance marketing ideas, insurance marketing agencies
According to the J.D. Power 2017 U.S. Auto Insurance Study, the number of customers receiving an annual rate increase of more than $200 per vehicle has more than doubled during the past four years. This has had a considerable negative effect on customer satisfaction, and creates a tense marketplace for agents and brokers nationally. The thought of price shopping consumers scares away many agents from marketing to these types of consumers. Price satisfaction scores among customers who receive a price increase of $200 or more are, on average, 188 points lower (on a 1,000-point scale) than among customers who experience price increases of just $25 or less.
If you’re one of the millions of Americans who owns a permanent life insurance policy (or are thinking about getting one!) you’ve probably done it primarily to protect your loved ones. But over time, many of your financial obligations may have ended. That’s when your policy can take on a new life—as a powerful tool to make your retirement more secure and enjoyable.