Blog

5 Secrets to Improve the Insurance Claims Call Experience

Posted by Will Erdmann on Oct 11, 2018 9:06:25 AM

On Monday, I gave you some tips to handle a coming storm.  For many of my fellow Floridians, today they are waking up to the wake of Hurricane Michael.  In these times of distress for so many consumers, they look to their insurance professionals for advise and guidance in this difficult time. 

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Topics: tips, insurance consultant, insurance specialist, follow up, Insider

Nine Tips For Selling Over the Phone

Posted by Will Erdmann on Sep 26, 2018 8:59:09 AM

Let’s face it, whether you’re a producer, agency owner, or support staff, at some point you’re going to be on the phone with a prospect… especially if you’re using an inbound call marketing program like ours.  But what happens when your team is quoting policies and closing on the phone rather than in person? Are they as successful?  Here are some of our tips to help your team be more confident on the phone:

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Topics: tips, insurance marketing systems, marketing ideas for insurance brokers, insurance consultant, insurance marketing, ROI, Increase close rate, Insider, follow up

Sending the kids off to school is the best part about fall...

Posted by Will Erdmann on Sep 5, 2018 9:04:47 AM

September is in the air, and as that breeze picks up and we bid our fond farewells to summer of 2018, we also say hello to new beginnings.  For everyone, it’s time to get back to business, and this includes agency owners.  I don't have any kids, however when I see those school buses pick up those eager little minds I get excited... why, you might ask?  Because that's my sign it's back-to-school season and that agency owners and  parents are kicking it into high gear as we approach the end of the year!  

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Topics: tips, insurance marketing systems, quality insurance leads, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance consultant

Four of The Biggest Challenges with Inbound Marketing

Posted by Will Erdmann on Aug 24, 2018 8:01:25 AM
The insurance sales and marketing landscape has changed dramatically over the past 5-10 years. As people become increasingly reliant on the Internet to research the products and services that can address their needs, inbound sales has developed into a crucial aspect of any successful agency's success.  

In many ways, inbound sales calls/leads offer you with significant advantages compared with outbound sales leads generated by strategies such as “cold calling.” In particular, you are benefiting from the fact that these people made the effort to contact you.  As a result, it is likely that these individuals already have some degree of interest in the services or products you provide.

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Topics: tips, insurance marketing systems, quality insurance leads, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance market, insurance marketing group, insurance specialist, insurance leads, insurance marketing, ROI, Increase close rate

Close More Inbound Marketing in 5 Easy Steps

Posted by Will Erdmann on Aug 10, 2018 10:48:21 AM

Many times when we are working with clients, we hear that they are upset with their close rate.  Instantly they get flashbacks to a bad vendor, or money wasted, and it gets to the best of agents.  The good thing with inbound call programs, like ours, is that you have a TCPA compliant call recording which can be used for quality assurance and training in your agency.

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Topics: referrals, tips, insurance marketing systems, quality insurance leads, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance market, insurance leads

4 Things to Know About Insurance Lead Generation

Posted by Will Erdmann on Jul 30, 2018 8:31:33 AM

One of the biggest questions we get asked, as most lead vendors often do, is what should agents know about lead generation.  We put together our 4 tips you should know about insurance lead generation, and how it's not always what you think!

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Topics: tips, insurance marketing systems, insurance marketing ideas, insurance marketing agencies, marketing ideas for insurance brokers, insurance consultant, insurance specialist, insurance leads

The In's and Out's of Insurance Leads

Posted by Will Erdmann on Jul 20, 2018 9:46:21 AM

Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services.  Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.

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Topics: tips, insurance marketing systems, insurance consultant, insurance leads, marketing, ROI, Increase close rate, Insider, follow up, insurance marketing, insurance agent, insurance broker, insurance specialist, insurance marketing group, insurance marketing agencies, marketing ideas for insurance brokers, quality insurance leads

Customer Service & Your Agency – 15 Easy Tips to Try!

Posted by Will Erdmann on Jul 6, 2018 1:07:59 PM

We strive to provide agents with tips on how to help bring their agency to the next level.  A lot of agents think sales and customer service are two separate aspects of running an insurance agency. However, I think great customer service IS a sales strategy.

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Topics: tips, insurance marketing ideas, insurance consultant, insurance market, insurance specialist, insurance agent, follow up, ROI, Increase close rate

Agency Owners Definitive Guide to Overcoming Objections

Posted by Will Erdmann on Jun 20, 2018 1:13:46 PM

We live in the age of instant gratification and consumers often don’t give you a chance to explain the value you think you can provide. They are too busy, and have too little faith in the hordes of producers and companies that reach out to them on a daily basis. Unfortunately, they have learned through experience that these knee-jerk objections are the best defense against people wasting their time. This forces agency owners and producers to be more assertive and persistent.  Even when you are using an inbound marketing solution like Avenge Digital, you will deal with objections.  That's just the part of any business but the vast majority of the time what happens is a knee-jerk reaction from busy people who don’t yet see the value in working with you. That's not a reflection of you!  Nearly all objections at the prospecting phase of the sales and quoting process fit into one of two categories either they don’t understand the value & are too busy to think about it, or they are not ready for a buying conversation. Also broken down very simply: "Time or Money"

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Topics: tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance marketing group, insurance specialist, insurance agent, insurance marketing, ROI, follow up, Increase close rate, Insider

Help Your Producers Close the Sale: Tips for Success

Posted by Will Erdmann on Jun 12, 2018 7:46:04 AM

Agency owners often play an important role in helping their producers close sales with clients who have very specific insurance needs. This is a big part of the value many agents provide. Here are a few tips for honing your producers skills in this area.

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Topics: tips, insurance consultant, insurance specialist, insurance agent, ROI, Increase close rate

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