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The In's and Out's of Insurance Leads

Posted by Will Erdmann on Jul 20, 2018 9:46:21 AM

Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services.  Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.

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Topics: tips, insurance marketing systems, insurance consultant, insurance leads, marketing, ROI, Increase close rate, Insider, follow up, insurance marketing, insurance agent, insurance broker, insurance specialist, insurance marketing group, insurance marketing agencies, marketing ideas for insurance brokers, quality insurance leads

Are You Holding Yourself Back Through Rookie Mistakes with Your Marketing and Customer Acquisition?

Posted by Will Erdmann on Mar 28, 2018 10:38:34 AM

Every year I try my best to make it to as many trade shows as I can so I can get in front of agency owners and producers to learn about their customer acquisition techniques.  Last fall I was speaking with a rather well known agent who was discussing his customer acquisition costs. This is a guy who is very in-tune with digital marketing, and just marketing in general as he had worked for company doing SEO marketing  before becoming an agent, and someone who is very numbers-oriented when it comes to his processes.

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Topics: tips, insurance marketing systems, insurance marketing ideas, insurance consultant, insurance specialist, insurance marketing, ROI, Increase close rate, Insider, insurance agent, insurance broker, insurance marketing group

Insurers battle to keep up with 'born digital' companies

Posted by Will Erdmann on Nov 28, 2017 10:52:49 AM

As someone who has seen the 'tech boom' here in Seattle first hand, I have seen the growth of what's been coined "born digital" companies.  Among the new generation of weapons insurers intend to use to compete with these "born-digital” companies are chat windows, faster policy statements, intuitive agent portals, e-signatures, and robotic technologies. It's no wonder many agents struggle to keep up.

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Topics: Increase close rate, Insider, ROI, insurance agent, insurance broker, insurance consultant, insurance market, insurance marketing, insurance marketing agencies, insurance marketing group, insurance marketing ideas

The 2017 US Auto Insurance Study Provides Mixed Reviews on Customer Satisfaction

Posted by Will Erdmann on Nov 8, 2017 11:51:46 AM

 

According to the J.D. Power 2017 U.S. Auto Insurance Study, the number of customers receiving an annual rate increase of more than $200 per vehicle has more than doubled during the past four years. This has had a considerable negative effect on customer satisfaction, and creates a tense marketplace for agents and brokers nationally. The thought of price shopping consumers scares away many agents from marketing to these types of consumers. Price satisfaction scores among customers who receive a price increase of $200 or more are, on average, 188 points lower (on a 1,000-point scale) than among customers who experience price increases of just $25 or less.

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Topics: Insider, ROI, insurance agent, insurance broker, insurance consultant, insurance market

3 Tips to Maximize Retirement with Life Insurance

Posted by Will Erdmann on Nov 6, 2017 11:13:31 AM

If you’re one of the millions of Americans who owns a permanent life insurance policy (or are thinking about getting one!) you’ve probably done it primarily to protect your loved ones. But over time, many of your financial obligations may have ended. That’s when your policy can take on a new life—as a powerful tool to make your retirement more secure and enjoyable.

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Topics: life insurance, retirement, insurance agent, insurance consultant, insurance broker, insurance market

How Will Self-Driving Cars Affect the Insurance Industry

Posted by Britt Bertolucci Cao on Jul 19, 2017 10:27:11 AM

I post a lot about how the insurance industry is changing due to technology. A major change, that could especially impact future, specific, inbound calling auto insurance customers due to technology, is the autonomous or self-driving car, which most experts think will be dominating the roads by 2030.

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Topics: insurance agent, insurance broker, insurance leads, insurance market, insurance marketing, insurance marketing ideas

How Usage Based Insurance is Changing the Auto Insurance Industry

Posted by Britt Bertolucci Cao on Jul 13, 2017 1:06:47 PM

My last post was about 2017 trends we’ve seen in the insurance market. Another trend that has been popping up and will drastically effect auto insurance rates and how they are managed and sold, is UBI, or usage based insurance. According to insurancebusinnessmag.com UBI is expected to increase globally, from 12 million to 142 million customers, in the next seven years.

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Topics: Increase close rate, ROI, insurance agent, insurance broker, insurance market, insurance marketing ideas

Auto Insurance Marketing Tips

Posted by Britt Bertolucci Cao on Jun 19, 2017 8:08:16 AM

In pasts posts, I have written about how to market your insurance agency to new clients and inbound callers and some of the tools you should be using. But what if you want to market a specific section of your agency, say auto insurance? Below are a few ideas of how to specifically target audiences with marketing auto insurance.

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Topics: Increase close rate, ROI, insurance broker, insurance agent, insurance consultant, insurance leads, insurance market, insurance marketing, insurance marketing agencies, insurance marketing group, insurance marketing ideas, insurance marketing organization, marketing ideas for insurance brokers, quality insurance leads

5 Reasons Why Insurance Agents are Moving From Leads to Inbound Calls

Posted by Britt Bertolucci Cao on Jun 12, 2017 10:30:27 AM

Gaining new business in an insurance agency is not an easy task these days. With so many to choose from, how do your customers know how to find you?  This has been a topic among insurance agents over the past few years, many have found the use of insurance leads to gain new customers. However, are those leads as effective as they hope? With the internet now being the way to find information customers are more apt to go looking for insurance agents online. And with these searches agents are finding they can gain more business through inbound calls vs leads.   We love to provide tips to agents, so today let’s look at a few ways insurance agents have moved to inbound calls and the advantages they have over insurance leads.

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Topics: Increase close rate, Insider, ROI, insurance agent, insurance broker, insurance consultant, insurance leads, insurance market, insurance marketing, insurance marketing group, insurance marketing ideas, insurance marketing organization, insurance marketing systems, insurance specialist, marketing ideas for insurance brokers, insurance marketing agencies, quality insurance leads, marketing

The beauty of consumer initiated inbound calls

Posted by Britt Bertolucci Cao on Apr 10, 2017 2:11:08 PM

As you probably know, we specialize in consumer initiated inbound calls, but what does that really mean for you?

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Topics: Increase close rate, Insider, ROI, follow up, insurance marketing, insurance agent, insurance broker, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance consultant, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems

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