With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.
Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies
Whether they’re still living with their parents while getting established, or looking forward to graduating from college and into the real world, becoming an adult is a shock to the system regardless of how prepared you think you are. Life insurance might be the last thing you even think about, or even on your radar. But here are five things you might not know about life insurance—that you probably should.
As someone who has seen the 'tech boom' here in Seattle first hand, I have seen the growth of what's been coined "born digital" companies. Among the new generation of weapons insurers intend to use to compete with these "born-digital” companies are chat windows, faster policy statements, intuitive agent portals, e-signatures, and robotic technologies. It's no wonder many agents struggle to keep up.
Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance marketing group, insurance market, insurance broker, insurance consultant, insurance marketing ideas, insurance marketing agencies
According to the J.D. Power 2017 U.S. Auto Insurance Study, the number of customers receiving an annual rate increase of more than $200 per vehicle has more than doubled during the past four years. This has had a considerable negative effect on customer satisfaction, and creates a tense marketplace for agents and brokers nationally. The thought of price shopping consumers scares away many agents from marketing to these types of consumers. Price satisfaction scores among customers who receive a price increase of $200 or more are, on average, 188 points lower (on a 1,000-point scale) than among customers who experience price increases of just $25 or less.
If you’re one of the millions of Americans who owns a permanent life insurance policy (or are thinking about getting one!) you’ve probably done it primarily to protect your loved ones. But over time, many of your financial obligations may have ended. That’s when your policy can take on a new life—as a powerful tool to make your retirement more secure and enjoyable.
In my last post, I wrote about how implementing the use of a claims app can also increase renewals due to customers liking the ease and dependability of you and your agency. While on the topic of renewals, let’s talk more about how to increase them, why some customers don’t renew and how to maintain and increase current customer renewal.
I post a lot about how the insurance industry is changing due to technology. A major change, that could especially impact future, specific, inbound calling auto insurance customers due to technology, is the autonomous or self-driving car, which most experts think will be dominating the roads by 2030.
My last post was about 2017 trends we’ve seen in the insurance market. Another trend that has been popping up and will drastically effect auto insurance rates and how they are managed and sold, is UBI, or usage based insurance. According to insurancebusinnessmag.com UBI is expected to increase globally, from 12 million to 142 million customers, in the next seven years.
In pasts posts, I have written about how to market your insurance agency to new clients and inbound callers and some of the tools you should be using. But what if you want to market a specific section of your agency, say auto insurance? Below are a few ideas of how to specifically target audiences with marketing auto insurance.
Topics: Increase close rate, ROI, insurance marketing, insurance agent, insurance leads, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing organization, insurance marketing ideas, insurance marketing agencies
Gaining new business in an insurance agency is not an easy task these days. With so many to choose from, how do your customers know how to find you? This has been a topic among insurance agents over the past few years, many have found the use of insurance leads to gain new customers. However, are those leads as effective as they hope? With the internet now being the way to find information customers are more apt to go looking for insurance agents online. And with these searches agents are finding they can gain more business through inbound calls vs leads. We love to provide tips to agents, so today let’s look at a few ways insurance agents have moved to inbound calls and the advantages they have over insurance leads.
Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance market, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies