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15 Insurance Sales Tips for New or Inexperienced Agents

Posted by Will Erdmann on Feb 23, 2018 8:30:59 AM

Selling insurance is different from selling everything else.  Insurance is one of the most expensive things people buy and they can’t see it, touch it, or hold it.  You’re selling ideas. You’re selling trust. You’re selling promises. But most importantly....

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Topics: tips, millenials, insurance marketing systems, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance specialist, insurance agent

ACHOO.... It's Flu Season!

Posted by Will Erdmann on Feb 16, 2018 11:04:00 AM

 The timing of flu season is unpredictable and varies by year, but it’s been known to start as early as October, with a peak in February, and could last into May.  

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Topics: life insurance, insurance marketing organization, insurance agent, follow up

10 Quick tips for end of the year planning

Posted by Will Erdmann on Dec 19, 2017 10:54:43 AM

With the end of fourth quarter upon us, it can be a smart time to take inventory of your past years' marketing and plan for a prosperous 2018. Here are 10 easy steps to complete an effective assessment.

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Topics: Increase close rate, Insider, ROI, follow up, insurance agent, insurance consultant, insurance marketing, insurance marketing agencies, insurance marketing ideas, insurance marketing organization, insurance specialist, marketing ideas for insurance brokers

Top 5 Tips for Millennials Looking for Life Insurance

Posted by Will Erdmann on Dec 14, 2017 10:18:33 AM

Whether they’re still living with their parents while getting established, or looking forward to graduating from college and into the real world, becoming an adult is a shock to the system regardless of how prepared you think you are. Life insurance might be the last thing you even think about, or even on your radar. But here are five things you might not know about life insurance—that you probably should.

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Topics: life insurance, millenials, tips, Insider, insurance agent, insurance consultant, insurance market

Insurers battle to keep up with 'born digital' companies

Posted by Will Erdmann on Nov 28, 2017 10:52:49 AM

As someone who has seen the 'tech boom' here in Seattle first hand, I have seen the growth of what's been coined "born digital" companies.  Among the new generation of weapons insurers intend to use to compete with these "born-digital” companies are chat windows, faster policy statements, intuitive agent portals, e-signatures, and robotic technologies. It's no wonder many agents struggle to keep up.

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Topics: Increase close rate, Insider, ROI, insurance agent, insurance broker, insurance consultant, insurance market, insurance marketing, insurance marketing agencies, insurance marketing group, insurance marketing ideas

The 2017 US Auto Insurance Study Provides Mixed Reviews on Customer Satisfaction

Posted by Will Erdmann on Nov 8, 2017 11:51:46 AM

 

According to the J.D. Power 2017 U.S. Auto Insurance Study, the number of customers receiving an annual rate increase of more than $200 per vehicle has more than doubled during the past four years. This has had a considerable negative effect on customer satisfaction, and creates a tense marketplace for agents and brokers nationally. The thought of price shopping consumers scares away many agents from marketing to these types of consumers. Price satisfaction scores among customers who receive a price increase of $200 or more are, on average, 188 points lower (on a 1,000-point scale) than among customers who experience price increases of just $25 or less.

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Topics: Insider, ROI, insurance agent, insurance broker, insurance consultant, insurance market

3 Tips to Maximize Retirement with Life Insurance

Posted by Will Erdmann on Nov 6, 2017 11:13:31 AM

If you’re one of the millions of Americans who owns a permanent life insurance policy (or are thinking about getting one!) you’ve probably done it primarily to protect your loved ones. But over time, many of your financial obligations may have ended. That’s when your policy can take on a new life—as a powerful tool to make your retirement more secure and enjoyable.

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Topics: life insurance, retirement, insurance agent, insurance consultant, insurance broker, insurance market

How to increase insurance renewals

Posted by Britt Bertolucci Cao on Aug 2, 2017 8:32:26 AM

In my last post, I wrote about how implementing the use of a claims app can also increase renewals due to customers liking the ease and dependability of you and your agency. While on the topic of renewals, let’s talk more about how to increase them, why some customers don’t renew and how to maintain and increase current customer renewal.  

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Topics: Increase close rate, insurance agent, insurance marketing, insurance marketing ideas

How Will Self-Driving Cars Affect the Insurance Industry

Posted by Britt Bertolucci Cao on Jul 19, 2017 10:27:11 AM

I post a lot about how the insurance industry is changing due to technology. A major change, that could especially impact future, specific, inbound calling auto insurance customers due to technology, is the autonomous or self-driving car, which most experts think will be dominating the roads by 2030.

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Topics: insurance agent, insurance broker, insurance leads, insurance market, insurance marketing, insurance marketing ideas

How Usage Based Insurance is Changing the Auto Insurance Industry

Posted by Britt Bertolucci Cao on Jul 13, 2017 1:06:47 PM

My last post was about 2017 trends we’ve seen in the insurance market. Another trend that has been popping up and will drastically effect auto insurance rates and how they are managed and sold, is UBI, or usage based insurance. According to insurancebusinnessmag.com UBI is expected to increase globally, from 12 million to 142 million customers, in the next seven years.

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Topics: Increase close rate, ROI, insurance agent, insurance broker, insurance market, insurance marketing ideas

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