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Will Erdmann

Will is the National Sales Director at Avenge Digital who brings years of experience in the insurance marketing vertical. His transparent and open approach to business marketing has garnered a proven track record of success, with specialties in marketing education, on-boarding, and strategy implementation.
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Recent Posts

The VIP Treatment: The Secret to Building Trust and Referrals

Posted by Will Erdmann on Apr 19, 2018 10:35:56 AM

When I began my career as an marketer, I was more than lucky to be mentored by a few of the best insurance marketers I have ever met. They knew their products, were quick with their sales pitch, but most of all, they were the VIPs in our office.  These people were always looked upon with high regard by both their peers, their bosses, and their clients alike.

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Topics: insurance marketing, follow up, marketing ideas for insurance brokers, insurance marketing ideas, referrals

5 Reasons Why Every Insurance Agent Should Ditch Leads and Buy Calls

Posted by Will Erdmann on Apr 6, 2018 9:21:11 AM

I know... I know... even seeing the word "leads" makes many agents shutter.  In just over 6 years of being in the industry, I have heard countless horror stories from agents on a lead program gone bad.  I've heard lead companies buying each other out and then not having enough supply to support their staff.  I've heard of auto-denying credits for bad calls.  I've even heard of stories where companies have taken their clients money and then shut their doors, never to be heard from again. 

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance leads, insurance specialist, insurance marketing group, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing ideas, insurance marketing agencies, tips

Are You Holding Yourself Back Through Rookie Mistakes with Your Marketing and Customer Acquisition?

Posted by Will Erdmann on Mar 28, 2018 10:38:34 AM

Every year I try my best to make it to as many trade shows as I can so I can get in front of agency owners and producers to learn about their customer acquisition techniques.  Last fall I was speaking with a rather well known agent who was discussing his customer acquisition costs. This is a guy who is very in-tune with digital marketing, and just marketing in general as he had worked for company doing SEO marketing  before becoming an agent, and someone who is very numbers-oriented when it comes to his processes.

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Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, insurance specialist, insurance marketing group, insurance broker, insurance consultant, insurance marketing systems, insurance marketing ideas, tips

Top 10 Tips on How to Sell Value Over Price

Posted by Will Erdmann on Mar 9, 2018 10:10:45 AM

In today's marketplace, anybody can sell on price.  It's easy to fall into the trap of thinking that the only thing that matters to consumers is price.

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Topics: Insider, Increase close rate, ROI, insurance agent, insurance consultant

15 Insurance Sales Tips for New or Inexperienced Agents

Posted by Will Erdmann on Feb 23, 2018 8:30:59 AM

Selling insurance is different from selling everything else.  Insurance is one of the most expensive things people buy and they can’t see it, touch it, or hold it.  You’re selling ideas. You’re selling trust. You’re selling promises. But most importantly....

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Topics: insurance agent, insurance specialist, insurance consultant, insurance marketing systems, insurance marketing organization, insurance marketing ideas, millenials, tips

ACHOO.... It's Flu Season!

Posted by Will Erdmann on Feb 16, 2018 11:04:00 AM

 The timing of flu season is unpredictable and varies by year, but it’s been known to start as early as October, with a peak in February, and could last into May.  

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Topics: follow up, insurance agent, insurance marketing organization, life insurance

Why We Love January (And You Should, Too!)

Posted by Will Erdmann on Jan 25, 2018 10:11:00 AM

As a team who has been in the industry for over a decade, we love when January rolls around.  Why? Because the start of the new year brings a new mindset to many agents on how to approach the growth of their agency this year.  Realizing the successes and failures from the year before can help anyone set up this new year with a different approach to their business.

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Topics: Insider, Increase close rate, insurance marketing, insurance consultant, marketing ideas for insurance brokers, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

Interview With Our CEO & Co-Founder, Alex Elperin

Posted by Will Erdmann on Jan 18, 2018 1:30:42 PM

Recently, I sat down with Alex Elperin, our CEO and Co-Founder, and wanted to pick his brain about his vision for the company, and asked him what are some of the things that set our company apart, our process on bringing on new advertisers and the vetting process, and a road map over the next 6 months. Here’s what he had to say…. 

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Topics: Insider, marketing, insurance specialist, insurance marketing organization

Being a 'Local' Agent is No Longer Competitive

Posted by Will Erdmann on Jan 12, 2018 12:07:00 PM

One of the biggest issues facing many long time agents is the mentality that being a local agent is their competitive advantage.  We hear this most often from captive agents as that has been the rule of thumb for a long time. Is location the reason clients choose your agency over the competition?

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Topics: insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing ideas, insurance marketing agencies, millenials, tips

2018 - We're ready, are you ready?

Posted by Will Erdmann on Jan 5, 2018 12:23:12 PM

With a fresh start to the new year, we wanted to take this opportunity to evolve our blog into a more interactive platform for our agents. While there are many places in the industry to get information and news, we want to share more insight of what's happening in our office, the exciting projects we are working on, and open a dialog with the community.

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Topics: Insider, Increase close rate, insurance marketing, insurance consultant

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