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Will Erdmann

Will is the National Sales Director at Avenge Digital who brings years of experience in the insurance marketing vertical. His transparent and open approach to business marketing has garnered a proven track record of success, with specialties in marketing education, on-boarding, and strategy implementation.
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Recent Posts

It's Snowing!  Driving Tips to Keep You Safe

Posted by Will Erdmann on Feb 11, 2019 1:02:00 PM

If you're area is anything like ours, you're seeing higher than normal snow this year  Of course, not driving at all is the best advice for driving in bad winter weather, if you can avoid it. Not only snow, but ice is no stranger to winter drivers. It is better to prepare yourself than to be left stranded and wishing there had a been a blog that you could have read to tell you these things before it happens.

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Topics: tips, Insider

Our Team's Top Lessons for Agents

Posted by Will Erdmann on Jan 31, 2019 12:39:08 PM

Recently, I was chatting with our team and wanted to hear some of the top things they have learned while working with agents, either at Avenge or in their years of experience.  Being on the front line for our clients, their insights have been invaluable in helping shape our company, but more importantly by helping our clients see success in their marketing.  Brittni Kooy and Mike Thomas are my go-to super heroes at Avenge Digital.  Here's what they had to say:

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Topics: telesales, tips, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance specialist, ROI, follow up, Increase close rate, Insider

Inbound Sales Methodology & the Buyer's Journey

Posted by Will Erdmann on Jan 18, 2019 11:44:00 AM

Marketing materials are every where we look.  Due to this proliferation of marketing materials in every facet of our lives (tv, internet, radio, and print) the modern buyer is no longer dependent on salespeople for necessary purchasing decision information.  For agencies that use an inbound sales methodology, salespeople see first-hand the need to personalize the sales experience to the buyer's context. Often times, this results in sales teams recognizing they must transform their entire sales strategy so they're serving the buyer.

As a whole, the inbound methodology is a sales process that supports the prospect through their buyer's journey. As many of you already know, the buying process goes through three stages: Awareness, Consideration, and Decision. But did you realize in this process, that your inbound team members follow their own journey?  In their journey, there are four stages: Identify, Connect, Explore, and Advise. Inbound sales teams must check off each part of this journey to support qualified leads into becoming opportunities and eventually customers. Let's dig in to each to get some tips on how to do so....

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Topics: telesales, inbound marketing, inbound leads, marketing ideas for insurance brokers, insurance consultant, insurance market, insurance specialist, insurance marketing, ROI, marketing, follow up, Increase close rate, Insider

The State of Insurance Lead Generation in 2019

Posted by Will Erdmann on Jan 9, 2019 11:53:00 AM

As we move into 2019, many agency owners are coming back to the full swing of the office and evaluating their needs and resources for the coming year.  Your lead/call generation vendors are likely doing the same thing.  Here at Avenge Digital, we're always working on new products and services, and finding new ways to exceed our clients expectations.  

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Topics: tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing ideas, insurance marketing organization, insurance market, insurance consultant, insurance marketing group, insurance marketing agencies, insurance leads, insurance marketing

12 Career-Focused Goals for your New Year's Resolutions

Posted by Will Erdmann on Jan 2, 2019 12:48:52 PM

Don’t let this year’s resolutions be empty promises to yourself. One of the phrases passed around a lot is "New Year: New Me".  I hate that phrase simply because it ignores your past in an effort to create a 'new' version of yourself.  Resolutions aren't about re-inventing yourself, they're about reflecting on the past year, and making goals to achieve this year.

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Topics: tips, marketing ideas for insurance brokers, insurance consultant, insurance marketing, Insider

7 Tips on Holiday Travel Safety

Posted by Will Erdmann on Dec 21, 2018 9:32:43 AM

Now is about the time of year where millions of Americans are travelling to see loved ones over the holidays.  Whether a few miles away or a few hundred miles away, here are some tips to keep you safe while you travel this holiday season.

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Topics: tips, insurance marketing ideas, insurance consultant, follow up, Insider

Create the Perfect Holiday Season with These Five Tips

Posted by Will Erdmann on Dec 12, 2018 11:42:00 AM

For those who love family gatherings, parties and events, this is a favorite time of year. Get started on your planning early so you have a safe and special holiday. Below we have put together some great planning tips that will help you make your holiday fun and safe.

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Topics: tips, insurance consultant, insurance marketing, Insider

Overcoming the Fear of Success: Are you Holding yourself Back?

Posted by Will Erdmann on Dec 8, 2018 10:36:00 AM

The fear of success phobia is very much like the fear of failure: both prevent the sufferer from dreaming and achieving their goals. It might seem weird to fear success; after all what can be more appealing in life than it? However, a little bit of digging in the phobic’s mind shows that fearing success is natural to them, simply because they are not looking for any change. They are so comfortable in their current situation that they want to continue to live the life despite hating it. Often, the individual might be afraid of success owing to the fear of inability to handle fame or wealth it brings.

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Topics: tips, insurance marketing ideas, insurance consultant, insurance market, insurance marketing group, insurance specialist, insurance marketing, ROI, Increase close rate, Insider, follow up

Thanksgiving Tips for You and Yours...

Posted by Will Erdmann on Nov 20, 2018 11:02:00 AM

The Thanksgiving holiday is nearly upon us and in addition to turkey and stuffing, it generally means a few other things.  There will be an increase in travel and an increase in house fires.  

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Topics: tips

8 Tips to Close End of the Year Policies Fast

Posted by Will Erdmann on Nov 7, 2018 8:52:36 AM

It’s November and for many companies, the fourth quarter of business brings with it crunch time for achieving your sales goals. Maybe you didn't do so well at the beginning of the year and are trying to close the gap, or maybe you find yourself pushing to attain your revenue goal but uncertain what you can do to speed customer decision making.

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Topics: tips, marketing ideas for insurance brokers, insurance marketing organization, insurance specialist, insurance agent, insurance marketing, ROI, follow up, Increase close rate, Insider

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