Adding video content to your insurance website is a great way to make effective, interactive content, visitors will not only learn from, but also share. I know, I have written about how the insurance industry is lagging on the technology train, but an easy way to get back on that train is through web based videos.
An easy way to provide your customers with insurance resources, and a solid way for free marketing is to add a blog to your insurance website. Blogs are usually free to set-up, are often short posts that take minimal amount of time to write and provide content to your various social media channels. But, brainstorming ideas for posts can often be tedious and sometimes incredibly difficult. In this post, we are going to look at some ideas for your insurance blog posts, and how to find others.
We talk a lot about why it’s so important for your insurance business to communicate with your inbound calling clients. We have listed many ways to reach out to them, but one we haven’t really touched on is a blog. Adding a blog to your insurance website provides a great resource for your customers and a way to share information about what is going on within your agency. It also provides content and click-backs for your newsletter.
We always like to post new tips for agents and last post, we talked about how selling on price is not as useful as you had hoped for your insurance agency. Instead of selling on price, I suggested selling on value, but how do you do that and what does value really mean?
Remember when your friends were all doing something and you wanted to do it and your Mom said if everyone was jumping off a bridge would you? Well, your Mom was probably right then, and she would be right now if you are considering selling insurance based on price, because “everyone” else is doing it.
Industries are changing every day. Factors that have recently brought on the biggest changes are customers and technology. The changing and growing of customers and technology has had a major impact on the insurance industry as we know it, and the impact shows no sign of slowing down.
We talk a lot about inbound customer calling and how it is a great way to gain new business and customers. In this post, I want to take the idea a step further and look at how to optimize these calls to ideally increase sales and customer satisfaction.
The internet is a huge part of society, and as we move further into the future the way people communicate and share information has moved from literal word of mouth to social media shares and chatter and online review sites. Online reviews are not only for restaurants and products they can also serve as an important part of your insurance business. Your inbound calling customers are using them and writing them.
I have been posting a lot about renewals, how to increase your renewal rate and what you can do to keep customers renewing. However, I have yet to discuss the simplest part of renewals; customer experience improvement.
In my last post, I wrote about how implementing the use of a claims app can also increase renewals due to customers liking the ease and dependability of you and your agency. While on the topic of renewals, let’s talk more about how to increase them, why some customers don’t renew and how to maintain and increase current customer renewal.