Blog

Inbound Sales Methodology & the Buyer's Journey

Posted by Will Erdmann on Jan 18, 2019 11:44:00 AM

Marketing materials are every where we look.  Due to this proliferation of marketing materials in every facet of our lives (tv, internet, radio, and print) the modern buyer is no longer dependent on salespeople for necessary purchasing decision information.  For agencies that use an inbound sales methodology, salespeople see first-hand the need to personalize the sales experience to the buyer's context. Often times, this results in sales teams recognizing they must transform their entire sales strategy so they're serving the buyer.

As a whole, the inbound methodology is a sales process that supports the prospect through their buyer's journey. As many of you already know, the buying process goes through three stages: Awareness, Consideration, and Decision. But did you realize in this process, that your inbound team members follow their own journey?  In their journey, there are four stages: Identify, Connect, Explore, and Advise. Inbound sales teams must check off each part of this journey to support qualified leads into becoming opportunities and eventually customers. Let's dig in to each to get some tips on how to do so....

Read More

Topics: telesales, inbound marketing, inbound leads, marketing ideas for insurance brokers, insurance consultant, insurance market, insurance specialist, insurance marketing, ROI, marketing, follow up, Increase close rate, Insider

The State of Insurance Lead Generation in 2019

Posted by Will Erdmann on Jan 9, 2019 11:53:00 AM

As we move into 2019, many agency owners are coming back to the full swing of the office and evaluating their needs and resources for the coming year.  Your lead/call generation vendors are likely doing the same thing.  Here at Avenge Digital, we're always working on new products and services, and finding new ways to exceed our clients expectations.  

Read More

Topics: tips, insurance marketing systems, marketing ideas for insurance brokers, insurance marketing ideas, insurance marketing organization, insurance market, insurance consultant, insurance marketing group, insurance marketing agencies, insurance leads, insurance marketing

12 Career-Focused Goals for your New Year's Resolutions

Posted by Will Erdmann on Jan 2, 2019 12:48:52 PM

Don’t let this year’s resolutions be empty promises to yourself. One of the phrases passed around a lot is "New Year: New Me".  I hate that phrase simply because it ignores your past in an effort to create a 'new' version of yourself.  Resolutions aren't about re-inventing yourself, they're about reflecting on the past year, and making goals to achieve this year.

Read More

Topics: tips, marketing ideas for insurance brokers, insurance consultant, insurance marketing, Insider

7 Tips on Holiday Travel Safety

Posted by Will Erdmann on Dec 21, 2018 9:32:43 AM

Now is about the time of year where millions of Americans are travelling to see loved ones over the holidays.  Whether a few miles away or a few hundred miles away, here are some tips to keep you safe while you travel this holiday season.

Read More

Topics: tips, insurance marketing ideas, insurance consultant, follow up, Insider

Create the Perfect Holiday Season with These Five Tips

Posted by Will Erdmann on Dec 12, 2018 11:42:00 AM

For those who love family gatherings, parties and events, this is a favorite time of year. Get started on your planning early so you have a safe and special holiday. Below we have put together some great planning tips that will help you make your holiday fun and safe.

Read More

Topics: tips, insurance consultant, insurance marketing, Insider

Overcoming the Fear of Success: Are you Holding yourself Back?

Posted by Will Erdmann on Dec 8, 2018 10:36:00 AM

The fear of success phobia is very much like the fear of failure: both prevent the sufferer from dreaming and achieving their goals. It might seem weird to fear success; after all what can be more appealing in life than it? However, a little bit of digging in the phobic’s mind shows that fearing success is natural to them, simply because they are not looking for any change. They are so comfortable in their current situation that they want to continue to live the life despite hating it. Often, the individual might be afraid of success owing to the fear of inability to handle fame or wealth it brings.

Read More

Topics: tips, insurance marketing ideas, insurance consultant, insurance market, insurance marketing group, insurance specialist, insurance marketing, ROI, Increase close rate, Insider, follow up

Thanksgiving Tips for You and Yours...

Posted by Will Erdmann on Nov 20, 2018 11:02:00 AM

The Thanksgiving holiday is nearly upon us and in addition to turkey and stuffing, it generally means a few other things.  There will be an increase in travel and an increase in house fires.  

Read More

Topics: tips

8 Tips to Close End of the Year Policies Fast

Posted by Will Erdmann on Nov 7, 2018 8:52:36 AM

It’s November and for many companies, the fourth quarter of business brings with it crunch time for achieving your sales goals. Maybe you didn't do so well at the beginning of the year and are trying to close the gap, or maybe you find yourself pushing to attain your revenue goal but uncertain what you can do to speed customer decision making.

Read More

Topics: tips, marketing ideas for insurance brokers, insurance marketing organization, insurance specialist, insurance agent, insurance marketing, ROI, follow up, Increase close rate, Insider

Learn how to close 95% of your leads

Posted by Will Erdmann on Oct 25, 2018 9:56:00 AM

Lead generation is the lifeblood of all successful businesses. Without leads, you have no customers, and without customers, you have no revenue.

But how many of them convert to sales? One out of 10? One out of 100?  What if you could make that rate closer to 95%?  Sounds impossible, right?  The average conversion rate for closing leads depends on many factors, including your lead or call source.  That being said, there is a two-step process that will help you close more business, and it's perception isn't what you think!

Read More

Topics: tips, referrals, insurance marketing systems, insurance marketing agencies, marketing ideas for insurance brokers, insurance marketing ideas, insurance marketing organization, insurance consultant, insurance market, insurance specialist, insurance marketing, Increase close rate, ROI, Insider, follow up, marketing, insurance agent, insurance broker, insurance leads

5 Secrets to Improve the Insurance Claims Call Experience

Posted by Will Erdmann on Oct 11, 2018 9:06:25 AM

On Monday, I gave you some tips to handle a coming storm.  For many of my fellow Floridians, today they are waking up to the wake of Hurricane Michael.  In these times of distress for so many consumers, they look to their insurance professionals for advise and guidance in this difficult time. 

Read More

Topics: tips, insurance consultant, insurance specialist, follow up, Insider

About Our Blog

Follow Us for Insights Related to Insurance and Marketing

There is so much more to marketing for insurance professionals since the advent of the internet.  Our aim is to share years of experience from our team of experts, and help provide insights and an open dialog with those interested in our community. 

Subscribing to our blog will provide you with:

  • Insights and trends in the insurance industry
  • Marketing, sales strategies, and best practices
  • Tips and tricks relating to insurance

Interested in Updates From Our Team?

Recent Posts