Blog

Close More Inbound Marketing in 5 Easy Steps

Posted by Will Erdmann on Aug 10, 2018 1:48:21 PM

Many times when we are working with clients, we hear that they are upset with their close rate.  Instantly they get flashbacks to a bad vendor, or money wasted, and it gets to the best of agents.  The good thing with inbound call programs, like ours, is that you have a TCPA compliant call recording which can be used for quality assurance and training in your agency.

Read More

Topics: insurance leads, insurance market, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips, referrals

4 Things to Know About Insurance Lead Generation

Posted by Will Erdmann on Jul 30, 2018 11:31:33 AM

One of the biggest questions we get asked, as most lead vendors often do, is what should agents know about lead generation.  We put together our 4 tips you should know about insurance lead generation, and how it's not always what you think!

Read More

Topics: insurance leads, insurance specialist, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing ideas, insurance marketing agencies, tips

The In's and Out's of Insurance Leads

Posted by Will Erdmann on Jul 20, 2018 12:46:21 PM

Every insurance professional comes to the conclusion at some point, usually when you're doing working through your existing network, that your marketing could and should include some form of insurane lead services.  Insurance leads have been around for a while now, however the method in which they are acquired has developed dramatically since the advent of mailers.

Read More

Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, follow up, insurance agent, insurance leads, insurance specialist, insurance marketing group, insurance broker, insurance consultant, marketing ideas for insurance brokers, quality insurance leads, insurance marketing systems, insurance marketing agencies, tips

Close More with Inbound Calls!

Posted by Will Erdmann on Jul 12, 2018 2:14:55 PM

Want to be successful in inbound sales?

Read More

Topics: Increase close rate, insurance marketing, insurance leads, insurance market, insurance marketing systems, insurance marketing agencies, tips

Customer Service & Your Agency – 15 Easy Tips to Try!

Posted by Will Erdmann on Jul 6, 2018 4:07:59 PM

We strive to provide agents with tips on how to help bring their agency to the next level.  A lot of agents think sales and customer service are two separate aspects of running an insurance agency. However, I think great customer service IS a sales strategy.

Read More

Topics: Increase close rate, ROI, follow up, insurance agent, insurance specialist, insurance market, insurance consultant, insurance marketing ideas, tips

Beat The Summer Time Sales Slump: 4 Questions That Start a Conversation

Posted by Will Erdmann on Jun 28, 2018 1:17:15 PM

Summer is traditionally a difficult time to generate new sales.  Kids are out of school, summer trips to your favorite destination, or even just potential clients on vacation, or playing catch-up from when they were on vacation.

Read More

Topics: Insider, Increase close rate, ROI, marketing, insurance marketing, insurance specialist, insurance marketing group, insurance marketing ideas, tips

Agency Owners Definitive Guide to Overcoming Objections

Posted by Will Erdmann on Jun 20, 2018 4:13:46 PM

We live in the age of instant gratification and consumers often don’t give you a chance to explain the value you think you can provide. They are too busy, and have too little faith in the hordes of producers and companies that reach out to them on a daily basis. Unfortunately, they have learned through experience that these knee-jerk objections are the best defense against people wasting their time. This forces agency owners and producers to be more assertive and persistent.  Even when you are using an inbound marketing solution like Avenge Digital, you will deal with objections.  That's just the part of any business but the vast majority of the time what happens is a knee-jerk reaction from busy people who don’t yet see the value in working with you. That's not a reflection of you!  Nearly all objections at the prospecting phase of the sales and quoting process fit into one of two categories either they don’t understand the value & are too busy to think about it, or they are not ready for a buying conversation. Also broken down very simply: "Time or Money"

Read More

Topics: Insider, Increase close rate, ROI, insurance marketing, follow up, insurance agent, insurance specialist, insurance marketing group, insurance consultant, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies, tips

Help Your Producers Close the Sale: Tips for Success

Posted by Will Erdmann on Jun 12, 2018 10:46:04 AM

Agency owners often play an important role in helping their producers close sales with clients who have very specific insurance needs. This is a big part of the value many agents provide. Here are a few tips for honing your producers skills in this area.

Read More

Topics: Increase close rate, ROI, insurance agent, insurance specialist, insurance consultant, tips

5 Online Lead Generation Strategies For Insurance Agencies

Posted by Will Erdmann on Jun 6, 2018 2:40:00 PM

It can be tough out there for insurance agencies. Changes in Obamacare is shaping the way employers provide health insurance for their employees.  Rate increases on the Property & Casualty front are always present and a constant objection many agents must overcome. In fact, the new legislation is trying to curtail the role of insurance agencies in the insurance procurement process. Persistent slow economic growth has reduced business investment, which adds additional steps and approvals to the insurance buying process.

Read More

Topics: Insider, Increase close rate, ROI, insurance marketing, insurance agent, marketing ideas for insurance brokers, insurance marketing systems, insurance marketing organization, insurance marketing ideas, insurance marketing agencies

7 Summer Ice Breakers for Your Sales Pitch

Posted by Will Erdmann on May 25, 2018 12:06:57 PM

With Memorial Day weekend upon us, summer is almost here! It’s time to pull out your patio furniture, dust off the grill, and get it ready for the upcoming season. When selling insurance in the summer, many people are more eager to talk about their summer plans and incorporating that into your sales pitch is a great relationship-building exercise to engage with your potential clients!

Read More

Topics: insurance marketing, insurance agent, marketing ideas for insurance brokers, insurance marketing ideas, tips

About Our Blog

Follow Us for Insights Related to Insurance and Marketing

There is so much more to marketing for insurance professionals since the advent of the internet.  Our aim is to share years of experience from our team of experts, and help provide insights and an open dialog with those interested in our community. 

Subscribing to our blog will provide you with:

  • Insights and trends in the insurance industry
  • Marketing, sales strategies, and best practices
  • Tips and tricks relating to insurance

Interested in Updates From Our Team?

Recent Posts